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The Transmedia Franchise of Star Wars TV

Editors: Nardi, Dominic J., Sweet, Derek R. (Eds.)

  • Brings together scholarly approaches to television expansions of the Star Wars franchise
  • Combines close reading of televisual sources in the Star Wars franchise with transmedia and franchising scholarship to open up new areas
  • Emphasises transmedia and franchising as co-constitutive aspects of Star Wars while at the same time giving space for individual chapters to develop certain arguments regarding politics, fandom, marketing, and other aspects of Star Wars’s storyworld and franchise building
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eBook  
  • ISBN 978-3-030-52958-1
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. 103,99 €
price for Spain (gross)
  • Due: November 21, 2020
  • ISBN 978-3-030-52957-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.

About the authors

Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien’s views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy. 

 Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts. 

Buy this book

eBook  
  • ISBN 978-3-030-52958-1
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover ca. 103,99 €
price for Spain (gross)
  • Due: November 21, 2020
  • ISBN 978-3-030-52957-4
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
The Transmedia Franchise of Star Wars TV
Editors
  • Dominic J. Nardi
  • Derek R. Sweet
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-52958-1
DOI
10.1007/978-3-030-52958-1
Hardcover ISBN
978-3-030-52957-4
Edition Number
1
Number of Illustrations
4 b/w illustrations
Topics

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