Digital Strategies in a Global Market
Navigating the Fourth Industrial Revolution
Editors: Konina, Natalia (Ed.)
Free Preview- Provides a broad exploration of the Fourth Industrial Revolution's impact on various industries
- Explores the challenges and opportunities presented by the digital era
- Provides guidance for academics and practitioners working in the field of digital strategy
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- About this book
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This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness.
This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.
- About the authors
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Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia.
- Table of contents (19 chapters)
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Introduction: At the Dawn of the Fourth Industrial Revolution—Problems and Prospects
Pages 1-12
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Digital Strategy Implementation in Marketing: New Performance and Risks
Pages 13-27
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EU Digital Policy as a Tool for Navigating the Fourth Industrial Revolution
Pages 29-38
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Institutionalization of the Fourth Industrial Revolution in National Economics and on Global Market: Different Paths to Success
Pages 39-52
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The Impact of the Fourth Industrial Revolution on Network Business Models
Pages 53-65
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Table of contents (19 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- Digital Strategies in a Global Market
- Book Subtitle
- Navigating the Fourth Industrial Revolution
- Editors
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- Natalia Konina
- Copyright
- 2021
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-58267-8
- DOI
- 10.1007/978-3-030-58267-8
- Hardcover ISBN
- 978-3-030-58266-1
- Edition Number
- 1
- Number of Pages
- XXVI, 280
- Number of Illustrations
- 20 b/w illustrations, 3 illustrations in colour
- Topics
