Palgrave Studies in Language, Gender and Sexuality

Alpha Masculinity

Hegemony in Language and Discourse

Authors: Russell, Eric Louis

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  • Grounded in contemporary forms of hegemonic masculinity, questions of gender and language, and the notion of enlanguaging
  • Argues that neo-positive masculinity combines elements of dominance, normativity and androcentrism
  • Fills a crucial gap in understanding of language at the intersection of gender, sexuality, and power
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eBook 96,29 €
price for Spain (gross)
  • ISBN 978-3-030-70470-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-030-70469-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book examines the linguistic and discursive mechanisms that realize the mythological American Alpha Male. Providing an in-depth dissection of corpora from an online socio-commercial community, a pop-psychology guru, and fictional gay erotica, it unravels the ways language, gender, and hegemony play out in this ideological figure of neopositive, essentialist masculinity. Through a detailed, multi-level analysis, Russell shows how the Alpha figure combines elements of dominance, normativity, and androcentrism and how these forces intersect with neoliberal and pseudoscientific discourses to establish a uniquely hybridized male hegemony, one that is familiar to most, but whose internal mechanisms remain largely unquestioned and unexamined. This book will be of interest to academic scholars in sociolinguistics, discourse analysis, cultural studies, and gender and sexualities studies.

About the authors

Eric Louis Russell is a Professor in the Department of French & Italian and affiliated with the Department of Linguistics and the Program in Gender, Sexuality and Women’s Studies at the University of California, Davis. His research looks at the linguistic foundations and discursive practices of masculinities, sexualities, and sociocultural animus.

Reviews

“Whether in real life or our imagination, we all know an alpha male. While his self-aggrandizing rhetorical prowess appalls many of us, others are mesmerized by it. And yet few of us have had the stomach to dissect its content and form. In this book, Eric Louis Russell waltzes through the alpha male’s symbolic territory with analytical finesse and methodological rigour. This book is an indispensable source for anyone interested in understanding how alpha males speak and how to counter the gender stereotypes that uphold them.”

- Professor Rodrigo Borba, Universidade Federal do Rio de Janeiro, Brazil

 

“What does it mean to be a man today? How does the way that we talk to each other implicate us in a world saturated with vitriolic toxic masculinity? How do the hegemonic performatives of masculinities directly impact everything from work, school, dating, family life and politics? How can we understand the myth and the reality of the concept of alpha masculinity? In a richly researched, insightful study, Eric Louis Russell moves us through a granular examination of language and the semiotics of gender towards a close understanding of the terms of alpha masculinity today. Far from just a label tossed around to make some men feel good about their performatives, alpha masculinity invokes realities with very real consequences on bodies, enacted violences and political machinations. If you want to understand the dynamics of gender today, you must read this book.”

- Professor Michelle A. Marzullo, California Institute of Integral Studies, USA 

 

“In one of the most important critical analyses of the ‘Alpha Male’ cultural figure, Russell sets out a compelling account of how language is interwoven with hierarchies of masculinity, sexuality, and identity. Drawing on a range of theoretical and methodological approaches, this book offers an insightful examination of the language of alpha gurus, alpha pornography, ‘how to become an Alpha’ guides, and more. Not only is this book an important addition to language, gender, and sexuality studies, it is essential reading for anyone interested in the role that language plays in the mythologies and realities of ‘Alpha’ masculinity.”

- Dr Robert Lawson, Birmingham City University, UK

 

“Unlike other studies of masculine hegemony, Russell provides an interpretive theory of Alpha Masculinity. Here is a much-needed language-centered framework for describing oppressive masculine practices. But here is a framework for building generalizations across examples that do more than restate self-evident masculine claims to authority. This is rewarding example of a politically charged, applied queer linguistics, and will be of interest for students of language and sexuality, gender theory, and feminist linguistics.”

- William L.  Leap, American University, USA, Founder Journal of Language & Sexuality

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 96,29 €
price for Spain (gross)
  • ISBN 978-3-030-70470-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 124,79 €
price for Spain (gross)
  • ISBN 978-3-030-70469-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Alpha Masculinity
Book Subtitle
Hegemony in Language and Discourse
Authors
Series Title
Palgrave Studies in Language, Gender and Sexuality
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG
eBook ISBN
978-3-030-70470-4
DOI
10.1007/978-3-030-70470-4
Hardcover ISBN
978-3-030-70469-8
Edition Number
1
Number of Pages
XV, 249
Number of Illustrations
21 illustrations in colour
Topics