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Performing Media Activism in the Digital Age

Palgrave Macmillan

Authors:

  • Looks at individual and group performance media activism that is mediated through digital platforms

  • Argues that by investigating social movements through interactivity of those engaged on digital platforms, we can better understand the role that mediated activism plays in the digital age

  • Utilizes primary data from social media platforms by applying a social network analysis (SNA) approach to better understand the messages being transmitted, the people, organizations and media that are pushing their particular agendas, with an eye toward better understanding of the ways in which social movements operate in a networked society

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About this book

Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections. The book utilizes primary data extracted from social media platforms by applying a social network analysis (SNA) approach to the people, organizations, and media that are trying to advance their particular agendas, with an eye toward a better understanding of the ways in which social movements operate in a networked society. The goal of social network analysis is to identify social structures within a movement such as communities or clusters and it seeks to locate influence within those structures.

Social network analysis as applied to media activism represents an interdisciplinary field that encompasses social psychology, sociology, as well as graph theory, which should suggest this book will be of interest to scholars and students in these and related fields. In the digital age, social network analysis represents a paradigm shift as analytical and data visualization tools can be applied in an interdisciplinary manner. By combining data science and sociology or cultural anthropology, one has the means to visualize networks of individuals and organizations engaged in a social movement, to see how movements are organized (structured) into communities, clusters, and niches, and to visualize power structures within social movements to see who is influencing a network over extended periods of time.

Authors and Affiliations

  • Communication Department, Loyola University Maryland, Baltimore, USA

    Neil Alperstein

About the author

Neil M. Alperstein is Professor Emeritus in the Communication Department at Loyola University Maryland, USA. He is the founding director of the Emerging Media graduate program. He is the author of Celebrity and Mediated Social Connections (2019), Advertising in Everyday Life (2003), co-author of two books on online education, in addition to contributing book chapters and publishing numerous research articles.


Bibliographic Information

  • Book Title: Performing Media Activism in the Digital Age

  • Authors: Neil Alperstein

  • DOI: https://doi.org/10.1007/978-3-030-73804-4

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021

  • Hardcover ISBN: 978-3-030-73803-7Published: 01 August 2021

  • Softcover ISBN: 978-3-030-73806-8Published: 02 August 2022

  • eBook ISBN: 978-3-030-73804-4Published: 31 July 2021

  • Edition Number: 1

  • Number of Pages: XXV, 242

  • Number of Illustrations: 70 illustrations in colour

  • Topics: Social Media, Media and Communication, Digital/New Media

Buy it now

Buying options

eBook USD 89.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book USD 119.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book USD 119.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access