Performing Media Activism in the Digital Age

Authors: Alperstein, Neil

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  • Looks at individual and group performance media activism that is mediated through digital platforms
  • Argues that by investigating social movements through interactivity of those engaged on digital platforms, we can better understand the role that mediated activism plays in the digital age
  • Utilizes primary data from social media platforms by applying a social network analysis (SNA) approach to better understand the messages being transmitted, the people, organizations and media that are pushing their particular agendas, with an eye toward better understanding of the ways in which social movements operate in a networked society
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eBook 85,59 €
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  • ISBN 978-3-030-73804-4
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Hardcover 103,99 €
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  • ISBN 978-3-030-73803-7
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About this book

Performing Media Activism in the Digital Age breaks new ground by conceptualizing activism as a performance extending beyond public space and the moment of public gatherings to consider the more extended view of social or political movements as mediated social connections. The book utilizes primary data extracted from social media platforms by applying a social network analysis (SNA) approach to the people, organizations, and media that are trying to advance their particular agendas, with an eye toward a better understanding of the ways in which social movements operate in a networked society. The goal of social network analysis is to identify social structures within a movement such as communities or clusters and it seeks to locate influence within those structures.
Social network analysis as applied to media activism represents an interdisciplinary field that encompasses social psychology, sociology, as well as graph theory, which should suggest this book will be of interest to scholars and students in these and related fields. In the digital age, social network analysis represents a paradigm shift as analytical and data visualization tools can be applied in an interdisciplinary manner. By combining data science and sociology or cultural anthropology, one has the means to visualize networks of individuals and organizations engaged in a social movement, to see how movements are organized (structured) into communities, clusters, and niches, and to visualize power structures within social movements to see who is influencing a network over extended periods of time.

About the authors

Neil M. Alperstein is Professor Emeritus in the Communication Department at Loyola University Maryland, USA. He is the founding director of the Emerging Media graduate program. He is the author of Celebrity and Mediated Social Connections (2019), Advertising in Everyday Life (2003), co-author of two books on online education, in addition to contributing book chapters and publishing numerous research articles.


Table of contents (7 chapters)

Table of contents (7 chapters)
  • Introduction: Performing in Mediated Networks in the Digital Age

    Pages 1-39

    Alperstein, Neil

  • A Social Network Approach to Analyzing Social Movements

    Pages 41-73

    Alperstein, Neil

  • Social Influencers, Content Creators, and Network Mediators in Social Movements

    Pages 75-103

    Alperstein, Neil

  • Conflict and Contentiousness: Network Connections and Pockets of Resistance in Social Movements

    Pages 105-142

    Alperstein, Neil

  • Exploring Issues of Social Justice and Data Activism: The Personal Cost of Network Connections in the Digital Age

    Pages 143-177

    Alperstein, Neil

Buy this book

eBook 85,59 €
price for Spain (gross)
  • ISBN 978-3-030-73804-4
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-3-030-73803-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Performing Media Activism in the Digital Age
Authors
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-73804-4
DOI
10.1007/978-3-030-73804-4
Hardcover ISBN
978-3-030-73803-7
Edition Number
1
Number of Pages
XXV, 242
Number of Illustrations
70 illustrations in colour
Topics