Viral Rhetoric

Psychoanalysis, Philosophy, and Politics after Covid-19

Authors: Samuels, Robert

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  • Discusses the potentially destructive nature of how viruses are represented in popular media and politics
  • Explores the role of conspiracy theories in the fight against COVID-19
  • Utilizes Jean Baudrillard’s concept of virality to examine what it means to use viruses as a metaphor
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eBook 46,00 €
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  • ISBN 978-3-030-73895-2
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Hardcover 57,19 €
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  • ISBN 978-3-030-73894-5
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About this book

This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard’s concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses? 
A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse. 
The book will help readers understand the potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations. 

About the authors

Robert Samuels teaches Writing and Rhetoric at the University of California, Santa Barbara, USA. He is the author of fifteen books, including Zizek and the Rhetorical Unconscious and Teaching Writing, Rhetoric, and Reason at the Globalizing University. He has doctorates in English and Psychoanalysis.

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 46,00 €
price for Spain (gross)
  • ISBN 978-3-030-73895-2
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-030-73894-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Viral Rhetoric
Book Subtitle
Psychoanalysis, Philosophy, and Politics after Covid-19
Authors
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-73895-2
DOI
10.1007/978-3-030-73895-2
Hardcover ISBN
978-3-030-73894-5
Edition Number
1
Number of Pages
VII, 120
Number of Illustrations
1 b/w illustrations
Topics