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Viral Rhetoric

Psychoanalysis, Philosophy, and Politics after Covid-19

Palgrave Macmillan

Authors:

  • Discusses the potentially destructive nature of how viruses are represented in popular media and politics
  • Explores the role of conspiracy theories in the fight against COVID-19
  • Utilizes Jean Baudrillard’s concept of virality to examine what it means to use viruses as a metaphor

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Table of contents (8 chapters)

  1. Front Matter

    Pages i-vii
  2. Baudrillard and Viral Rhetoric

    • Robert Samuels
    Pages 7-25
  3. Viral Culture

    • Robert Samuels
    Pages 43-59
  4. Freud’s Contagion

    • Robert Samuels
    Pages 61-77
  5. Populism as a Cultural Virus

    • Robert Samuels
    Pages 79-92
  6. Zizek’s Pandemic

    • Robert Samuels
    Pages 93-107
  7. Back Matter

    Pages 113-120

About this book

This book looks at the representation of viruses in rhetoric, politics, and popular culture. In utilizing Jean Baudrillard’s concept of virality, it examines what it means to use viruses as a metaphor. For instance, what is the effect of saying that a video has gone viral? Does this use of biology to explain culture mean that our societies are determined by biological forces? Moreover, does the rhetoric of viral culture display a fundamental insensitivity towards people who are actually suffering from viruses? 


A key defining aspect of this mode of persuasion is the notion that due to the open nature of our social and cerebral networks, we are prone to being infected by uncontrollable external forces. Drawing from the work of Freud, Lacan, Laclau, Baudrillard, and Zizek, it examines the representation of viruses in politics, psychology, media studies, and medical discourse. 


The book will help readers understandthe potentially destructive nature of how viruses are represented in popular media and politics, how this can contribute to conspiracy theories around COVID-19 and how to combat such misinterpretations. 


Authors and Affiliations

  • Writing Program, University of California, Santa Barbara, Goleta, USA

    Robert Samuels

About the author

Robert Samuels teaches Writing and Rhetoric at the University of California, Santa Barbara, USA. He is the author of fifteen books, including Zizek and the Rhetorical Unconscious and Teaching Writing, Rhetoric, and Reason at the Globalizing University. He has doctorates in English and Psychoanalysis.



Bibliographic Information

Buy it now

Buying options

eBook USD 59.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book USD 79.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Other ways to access