Palgrave Studies in Political Marketing and Management
cover

Political Marketing and Management in the 2020 New Zealand General Election

Editors: Elder, Edward, Lees-Marshment, Jennifer (Eds.)

  • Includes discussions of the marketing of Prime Minister Jacinda Ardern
  • Draws on Vote Compass quantitative data, an online engagement tool
  • Has a strong emphasis on lessons for practice, with dissemination to practitioners as well as academics
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eBook 46,00 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: September 29, 2021
  • ISBN 978-3-030-77333-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 57,19 €
price for Spain (gross)
  • Due: September 29, 2021
  • ISBN 978-3-030-77332-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand’s general elections. Co-edited by political marketing experts Edward Elder and Jennifer Lees-Marshment from the University of Auckland, and with contributions from academics and practitioners, this book covers topics including political strategy, Vote Compass, market research, political branding, delivery marketing, targeting and political communication. Importantly, this book looks at the use of political marketing and management during a global health crisis, the COVID-19 pandemic. In doing so, this book provides valuable insights into political marketing and management in practice, not just for New Zealand, but for political leaders, parties and campaigners around the world.

About the authors

Edward Elder is Professional Teaching Fellow in the Faculty of Arts at the University of Auckland, New Zealand.
Jennifer Lees-Marshment is Associate Professor in Politics and International Relations at the University of Auckland, New Zealand.

Buy this book

eBook 46,00 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: September 29, 2021
  • ISBN 978-3-030-77333-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 57,19 €
price for Spain (gross)
  • Due: September 29, 2021
  • ISBN 978-3-030-77332-8
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Political Marketing and Management in the 2020 New Zealand General Election
Editors
  • Edward Elder
  • Jennifer Lees-Marshment
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-77333-5
DOI
10.1007/978-3-030-77333-5
Hardcover ISBN
978-3-030-77332-8
Edition Number
1
Number of Pages
X, 122
Number of Illustrations
6 b/w illustrations
Topics