Palgrave Studies in Political Marketing and Management
cover

Political Branding in Turbulent times

Editors: Moufahim, Mona (Ed.)

  • Analyses brand identity & image, personal branding, brand promise & trust, co-branding, and brand transgression
  • Draws on recent political events and phenomena in the political arena
  • Offers practical implications and key lessons for practitioners
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eBook 46,00 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: November 14, 2021
  • ISBN 978-3-030-83229-2
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 57,19 €
price for Spain (gross)
  • Due: November 14, 2021
  • ISBN 978-3-030-83228-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-19 pandemic, national and international tensions, and the proliferation of autocratic, chauvinist, and, at the most extreme, fascist forces around the world all contribute to turbulent political times. Such environments constitute tremendous challenges, but also opportunities for scholars to contribute to an understanding of processes in the political market, using the lens of political branding theories. Authors from various disciplinary backgrounds, including social psychology, marketing, and media and communications, provide commentaries and analyses of branding processes in different national contexts, all characterised by tensions and challenges. The topical and provocative content of the chapters, all focusing on recent political events and phenomena in the political arena, should appeal to researchers, branding practitioners, politicians, and members of the public seeking to deepen their understanding of current events and political branding concepts.

About the authors

Dr Mona Moufahim is Senior Lecturer at the Stirling Management School at the University of Stirling in Scotland, UK. She is the current Chair of the Political Marketing Special Interest Group of the Academy of Marketing. Her research focuses on identity, extreme right politics, and political marketing and consumption.


Buy this book

eBook 46,00 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: November 14, 2021
  • ISBN 978-3-030-83229-2
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 57,19 €
price for Spain (gross)
  • Due: November 14, 2021
  • ISBN 978-3-030-83228-5
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Political Branding in Turbulent times
Editors
  • Mona Moufahim
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2022
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-83229-2
DOI
10.1007/978-3-030-83229-2
Hardcover ISBN
978-3-030-83228-5
Edition Number
1
Number of Pages
XII, 178
Number of Illustrations
8 b/w illustrations
Topics