Overview
- Examines the issue of crisis management in emerging tourist destinations
- Explores the use of new marketing concepts such as digital marketing, collaborative marketing, and green marketing
- Provides a thorough understanding of issues in the field of destination marketing in emerging economies
Part of the book series: Palgrave Studies of Marketing in Emerging Economies (PSMEE)
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Table of contents (13 chapters)
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Front Matter
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Destination Attributes and Features
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Front Matter
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Travel Behaviour and ICT Applications in Destination Marketing
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Front Matter
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Destination Marketing Process and Activities
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Front Matter
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Back Matter
Keywords
About this book
While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europe normally don’t have to contend with. The potential for terrorism, political unrest, natural disasters, accidents – not to mention epidemics – have the potential to derail tourism in emerging economies. To mitigate these risks, emerging destinations need well-coordinated management and marketing strategies. However, most texts on tourism destination marketing reflect destinations in more advanced countries.
This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.
Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Editors and Affiliations
About the editors
Ishmael Mensah is a Professor of Tourism and Hospitality Management and Ghana Director of the Confucius Institute at the University of Cape Coast. He is also an external expert at Hunan City University.
Kandappan Balasubramanian is an Associate Professor with the School of Hospitality, Tourism and Events, Taylor's University, Malaysia.
Mohd Raziff Jamaluddin, is a senior member of the Faculty of Hotel and Tourism Management in the biggest university in Malaysia, Universiti Teknologi MARA.
Gina Alcoriza is an Assistant Professor and the program chairperson for the Tourism Management programme at the University of Santo Tomas-Legazpi, Legazpi City, Philippines.Vanessa Gaffar is an Associate Professor of marketing in the Faculty of Economics and Business Education, Universitas Pendidikan Indonesia. She is currently a Vice Dean for Academic Affairs.
S. Mostafa Rasoolimanesh is an Associate Professor at the School of Hospitality, Tourism & Events, at Taylor's University. Mostafa is an editorial board member of more than 10 reputed tourism and hospitality journals.
Bibliographic Information
Book Title: Marketing Tourist Destinations in Emerging Economies
Book Subtitle: Towards Competitive and Sustainable Emerging Tourist Destinations
Editors: Ishmael Mensah, Kandappan Balasubramanian, Mohd Raziff Jamaluddin, Gina Alcoriza, Vanessa Gaffar, S. Mostafa Rasoolimanesh
Series Title: Palgrave Studies of Marketing in Emerging Economies
DOI: https://doi.org/10.1007/978-3-030-83711-2
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022
Hardcover ISBN: 978-3-030-83710-5Published: 28 November 2021
Softcover ISBN: 978-3-030-83713-6Published: 29 November 2022
eBook ISBN: 978-3-030-83711-2Published: 27 November 2021
Series ISSN: 2730-5554
Series E-ISSN: 2730-5562
Edition Number: 1
Number of Pages: XXV, 302
Number of Illustrations: 8 b/w illustrations
Topics: Marketing, Emerging Markets/Globalization