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Palgrave Macmillan

Artificial Intelligence for Business

Innovation, Tools and Practices

  • Book
  • © 2022

Overview

  • Draws on academic theory and real world case studies to explore applications for AI in different contexts
  • Explores the ethical implications of AI when it relates to business, society, and the COVID crisis
  • Offers advice on good practice for practitioners seeking to use AI in their business

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Table of contents (7 chapters)

Keywords

About this book

This book seeks to build a shared understanding of Artificial Intelligence (AI) within the global business scenario today and in the near future. Drawing on academic theory and real-world case studies, it examines AI’s development and application across a number of business contexts.

Taking current scholarship forward in its engagement with AI theory and practice for enterprises and applied research and innovation, it outlines international practices for the promotion of reliable AI systems, trends, research and development, fostering a digital ecosystem for AI and preparing companies for job transformation and building skills.

This book will be of great interest to academics studying Digital Business, Digital Strategy, Innovation Management, and Information Technology.

Editors and Affiliations

  • Faculty of Economics and Business, Universidad a Distancia de Madrid (UDIMA), Madrid, Spain

    Ana Landeta Echeberria

About the editor

Ana Landeta Echeberria is Professor at Universidad a Distancia de Madrid, Spain and an expert in corporate strategy and digital transformation. She has a PhD in Management and Business Administration and serves as the Director of Institutional Relations and Director of “Technological Social Sciences” Research Group at the Universidad a Distancia de Madrid. She is also currently the Vice President of TodoStartups, S.L. 






 




Bibliographic Information

  • Book Title: Artificial Intelligence for Business

  • Book Subtitle: Innovation, Tools and Practices

  • Editors: Ana Landeta Echeberria

  • DOI: https://doi.org/10.1007/978-3-030-88241-9

  • Publisher: Palgrave Macmillan Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2022

  • Hardcover ISBN: 978-3-030-88240-2Published: 23 January 2022

  • eBook ISBN: 978-3-030-88241-9Published: 22 January 2022

  • Edition Number: 1

  • Number of Pages: XX, 196

  • Number of Illustrations: 11 b/w illustrations

  • Topics: Business and Management, general, Entrepreneurship

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