Overview
Provides an in-depth analysis of two industries to provide case based empirical evidence
Offers an international context with coverage of franchising in the US, Ireland and the UK
Explores the conditions and environmental context necessary for franchising to emerge
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Table of contents (8 chapters)
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Front Matter
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Back Matter
Keywords
About this book
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.
Authors and Affiliations
About the author
Rosalind Beere is a Lecturer of Strategic Management and Entrepreneurship at the National College of Ireland in Dublin. She has a multidisciplinary background which includes Economics, Sociology, and Business, and has taught undergraduate and postgraduate courses on Strategic Management, Entrepreneurship and Business Management. In terms of research her main area of focus is on Strategic Management and Entrepreneurship, specifically on franchising and its impact on industry evolution. Rosalind has worked as an independent consultant on strategic planning with a focus on start-ups and SMEs.
Bibliographic Information
Book Title: The Role of Franchising on Industry Evolution
Book Subtitle: Assessing the Emergence of Franchising and its Impact on Structural Change
Authors: Rosalind Beere
DOI: https://doi.org/10.1007/978-3-319-49064-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017
Hardcover ISBN: 978-3-319-49063-2Published: 19 May 2017
Softcover ISBN: 978-3-319-84077-2Published: 22 June 2018
eBook ISBN: 978-3-319-49064-9Published: 11 May 2017
Edition Number: 1
Number of Pages: XIV, 224
Number of Illustrations: 1 illustrations in colour
Topics: Industries