Breastfeeding and Media

Exploring Conflicting Discourses That Threaten Public Health

Authors: Foss, Katherine A.

  • Demonstrates how news and entertainment media have provided and continue to provide a narrow definition of the breastfeeding woman, stigmatize women who do not fit this ideal, and normalize formula, while perpetuating blame for women who wean prematurely
  • Reframes breastfeeding from a “new mom” dilemma to a vital concern that significantly impacts the overall health of the American public
  • Solidifies media constructions as key to understanding dominant public controversies and perceptions of breastfeeding
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eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-56442-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-56441-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book centers on the role of media in shaping public perceptions of breastfeeding. Drawing from magazines, doctors’ office materials, parenting books, television, websites, and other media outlets, Katherine A. Foss explores how historical and contemporary media often undermine breastfeeding efforts with formula marketing and narrow portrayals of nursing women and their experiences. Foss argues that the media’s messages play an integral role in setting the standard of public knowledge and attitudes toward breastfeeding, as she traces shifting public perceptions of breastfeeding and their corresponding media constructions from the development of commercial formula through contemporary times. This analysis demonstrates how attributions of blame have negatively impacted public health approaches to breastfeeding, thus confronting the misperception that breastfeeding, and the failure to breastfeed, rests solely on the responsibility of an individual mother.

About the authors

Katherine A. Foss is Associate Professor of Media Studies in the School of Journalism at Middle Tennessee State University, USA. She is author of Television and Health Responsibility in an Age of Individualism (2014). Foss earned her PhD from the University of Minnesota, USA in 2008.

Table of contents (10 chapters)

  • Breastfeeding and Media

    Foss, Katherine A.

    Pages 1-31

    Preview Buy Chapter 30,19 €
  • “Where the Mother’s Milk is Insufficient…”: The Commodification of Infant Feeding and the Demise of Breastfeeding

    Foss, Katherine A.

    Pages 33-60

    Preview Buy Chapter 30,19 €
  • Infant Feeding in the Twentieth Century: Shifting Media Messages and the Role of the “Expert”

    Foss, Katherine A.

    Pages 61-80

    Preview Buy Chapter 30,19 €
  • Breastfeeding Promotion, Formula Marketing and the Role of Health Professionals

    Foss, Katherine A.

    Pages 81-102

    Preview Buy Chapter 30,19 €
  • “So You’re Going to Have a Baby?”: Breastfeeding Messages in Parenting Guides and Children’s Books

    Foss, Katherine A.

    Pages 103-125

    Preview Buy Chapter 30,19 €

Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-56442-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-56441-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Breastfeeding and Media
Book Subtitle
Exploring Conflicting Discourses That Threaten Public Health
Authors
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-56442-5
DOI
10.1007/978-3-319-56442-5
Hardcover ISBN
978-3-319-56441-8
Edition Number
1
Number of Pages
XIX, 286
Number of Illustrations and Tables
1 b/w illustrations
Topics