Don't miss the chance to get newly released books & eBooks at 40% off! Shop now >>

Energy Branding

Harnessing Consumer Power

Authors: Larsen, Fridrik

Free Preview
  • Examines the perceptions that consumers have on Green Branding
  • Employs a cross country perspective comparing Easter Europe and Western European territories
  •  Assesses the ingredients of an energy brand such as differentiation, price, image, service and green factors
see more benefits

Buy this book

eBook 44,02 €
price for Spain (gross)
  • ISBN 978-3-319-57198-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-57197-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-86101-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Demonstrating the potential of building strong brands in the energy sector, this book explores the challenges of shifting the perception of energy from a commodity business into a consumer brand. Energy suppliers are increasingly being met with skepticism, indicating the need for a greater focus on marketing and branding in the energy industry. The author examines both perspectives of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe. Topics discussed include green energy, the liberalisation of the electricity industry, and the relationship between consumers and executives in the energy market. One of the first of its kind, this book offers a unique and innovative study of the development of branding in the energy industry, and sheds light on future marketing strategies.

About the authors

Fridrik Larsen is Assistant Professor at the University of Iceland and CEO of LarsEn Energy Branding. He has consulted energy companies around the world on the basics of brand-building in the industry, and is the first person in the world to present a dissertation that looks into branding in the energy industry.

Reviews

“An in-depth examination of the modern energy consumer that represents a landmark step forward in energy branding and marketing.” (Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Business at Dartmouth College, USA)

 “Fridrik offers a unique approach to create value for the utilities and their customers.” (Jim Rogers, retired CEO, Duke Energy)

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook 44,02 €
price for Spain (gross)
  • ISBN 978-3-319-57198-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-57197-3
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-86101-2
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

Services for this book

Loading...

Bibliographic Information

Bibliographic Information
Book Title
Energy Branding
Book Subtitle
Harnessing Consumer Power
Authors
Copyright
2017
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-57198-0
DOI
10.1007/978-3-319-57198-0
Hardcover ISBN
978-3-319-57197-3
Softcover ISBN
978-3-319-86101-2
Edition Number
1
Number of Pages
XIII, 173
Number of Illustrations
4 b/w illustrations
Topics