Palgrave Studies in Political Marketing and Management

Political Marketing in the 2016 U.S. Presidential Election

Editors: Gillies, Jamie (Ed.)

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  • Exposes the wide-ranging implications of the 2016 U.S. election for future political marketingBlends academic theory with industry-led practice 
  • Includes contributions covering the fields of communication, marketing, government, public policy and journalism
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eBook 44,02 €
price for Spain (gross)
  • ISBN 978-3-319-59345-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-59344-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.

About the authors

Jamie Gillies is Associate Professor of Communications and Public Policy and Acting Director of the Frank McKenna Centre for Communications and Public Policy at St. Thomas University in Fredericton, New Brunswick, Canada.

Table of contents (8 chapters)

  • Introduction: The 2016 US Presidential Election

    Gillies, Jamie

    Pages 1-9

    Preview Buy Chapter 30,19 €
  • “Different Strokes for Different Folks”: Implications of Voter Micro-Targeting and Appeal in the Age of Donald Trump

    Raynauld, Vincent (et al.)

    Pages 11-28

    Preview Buy Chapter 30,19 €
  • Thinking What He Says: Market Research and the Making of Donald Trump’s 2016 Presidential Campaign

    Conley, Brian

    Pages 29-48

    Preview Buy Chapter 30,19 €
  • Trump and the Republican Brand Refresh

    Cosgrove, Ken

    Pages 49-64

    Preview Buy Chapter 30,19 €
  • The 2016 US Primaries: Parties and Candidates in a World of Big Data

    Bendle, Neil (et al.)

    Pages 65-80

    Preview Buy Chapter 30,19 €

Buy this book

eBook 44,02 €
price for Spain (gross)
  • ISBN 978-3-319-59345-6
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 57,19 €
price for Spain (gross)
  • ISBN 978-3-319-59344-9
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Political Marketing in the 2016 U.S. Presidential Election
Editors
  • Jamie Gillies
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-59345-6
DOI
10.1007/978-3-319-59345-6
Hardcover ISBN
978-3-319-59344-9
Edition Number
1
Number of Pages
XI, 122
Number of Illustrations
2 b/w illustrations
Topics