Rhetorical Audience Studies and Reception of Rhetoric
Exploring Audiences Empirically
Editors: Kjeldsen, Jens E. (Ed.)
Free Preview- Provide fresh ways of conceptualizing and assessing audience responses
- Documents the benefits of audience research for rhetoricians
- Includes chapters that illustrate overlooked methodologies applied to a variety of genres and media
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- About this book
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This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
- About the authors
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Jens E. Kjeldsen is Professor of Rhetoric and Visual Communication at University of Bergen, Norway. He has written extensively about rhetoric, visual communication and argumentation, speech making, speech writing and PowerPoint-presentations. Kjeldsen is President of the Rhetoric Society of Europe and co-founder and longtime chief editor of the research journal Rhetorica Scandinavia. Several of his publications, including two edited collections, deal with reception-oriented approaches in the field of rhetoric.
- Reviews
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“Kjeldsen’s Rhetorical Audience Studies presents a compelling argument for flipping the script on the way we study rhetoric. This reversal resonates with the methodological turn in the field and holds significant potential for the way scholars approach the agency and dynamism of those who receive rhetoric. The volume will be a helpful starting place for critics interested in attending to rhetoric’s other angles and vistas.” (Sara McKinnon, Rhetorica Scandinavica, retorikforlaget.se, February, 15, 2019)
- Table of contents (12 chapters)
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Audience Analysis and Reception Studies of Rhetoric
Pages 1-42
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The Argumentative Burdens of Audience Conjectures: Audience Research in Popular Culture Criticism (Reprint)
Pages 43-83
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Assessing Audience Reactions to Winston Churchill’s Speeches
Pages 85-107
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Audience Response to Mediated Authenticity Appeals
Pages 109-134
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Focus Group Studies of Social Media Rhetoric
Pages 135-160
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Table of contents (12 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- Rhetorical Audience Studies and Reception of Rhetoric
- Book Subtitle
- Exploring Audiences Empirically
- Editors
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- Jens E. Kjeldsen
- Series Title
- Rhetoric, Politics and Society
- Copyright
- 2018
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s)
- eBook ISBN
- 978-3-319-61618-6
- DOI
- 10.1007/978-3-319-61618-6
- Hardcover ISBN
- 978-3-319-61617-9
- Softcover ISBN
- 978-3-319-87123-3
- Edition Number
- 1
- Number of Pages
- IX, 339
- Number of Illustrations
- 2 b/w illustrations, 8 illustrations in colour
- Topics
