Authors:
- Provides first discussion and analysis of existing airline loyalty program strategies
- Offers a comprehensive overview of the development of airline loyalty programs over time
- Explores how FFPs could evolve in the future, covering possible threats and potential opportunities
Buy it now
Buying options
Tax calculation will be finalised at checkout
Other ways to access
This is a preview of subscription content, log in via an institution to check for access.
Table of contents (10 chapters)
-
Front Matter
-
Back Matter
About this book
This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
Reviews
“I have seen Evert in action, and he knows as much about the airline frequent flyer business as anyone I have ever met. The depth of his knowledge is readily evident in the most insightful and comprehensive book on the subject I am aware of...Strategy in Airline Loyalty.” (Robert A. Milton, Non-Executive Chairman of the Board of United Continental Holdings, Inc., USA)
Authors and Affiliations
-
FFP Investment & Advisory Pte. Ltd., Singapore, Singapore
Evert R. de Boer
About the author
Bibliographic Information
Book Title: Strategy in Airline Loyalty
Book Subtitle: Frequent Flyer Programs
Authors: Evert R. de Boer
DOI: https://doi.org/10.1007/978-3-319-62600-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-62599-7Published: 23 October 2017
Softcover ISBN: 978-3-319-87350-3Published: 24 August 2018
eBook ISBN: 978-3-319-62600-0Published: 09 October 2017
Edition Number: 1
Number of Pages: XXXII, 268
Number of Illustrations: 16 b/w illustrations, 1 illustrations in colour
Topics: Business Strategy/Leadership, Services, Market Research/Competitive Intelligence