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Palgrave Studies in the History of the Media

Railway Photographic Advertising in Britain, 1900-1939

Authors: Medcalf, Alexander

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  • Considers the development of railway advertising from 1900 to the outbreak of the Second World War in 1939
  • Unravels the complex and ever changing processes behind corporate sales communications and efforts to encourage raiway consumption
  • Contends that the changing face of railway photographic advertising is illustrative of a collective shift in the railways’ corporate mindset
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eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-70857-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-70856-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-030-09998-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company’s vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

About the authors

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK. 

Table of contents (7 chapters)

Table of contents (7 chapters)
  • Introduction

    Pages 1-34

    Medcalf, Alexander

  • Railway Advertising: Theory and Practice 1900–1939

    Pages 35-69

    Medcalf, Alexander

  • In the Country

    Pages 71-109

    Medcalf, Alexander

  • By the Seaside

    Pages 111-152

    Medcalf, Alexander

  • Around Town

    Pages 153-182

    Medcalf, Alexander

Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-70857-7
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-70856-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-030-09998-5
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Railway Photographic Advertising in Britain, 1900-1939
Authors
Series Title
Palgrave Studies in the History of the Media
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-70857-7
DOI
10.1007/978-3-319-70857-7
Hardcover ISBN
978-3-319-70856-0
Softcover ISBN
978-3-030-09998-5
Edition Number
1
Number of Pages
XI, 236
Number of Illustrations
10 b/w illustrations, 10 illustrations in colour
Topics