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Media and Digital Management

Authors: Noam, Eli M

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  • Offers a primer for students in Media, Communications, Information, and Business
  • Applies elements of a basic MBA curriculum to media management at a level that is clear, comprehensive, and appropriate for students in all fields
  • Utilizes case studies, models, and overviews to offer an entire basic management capstone course in one textbook
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eBook 32,99 €
price for Spain (gross)
  • ISBN 978-3-319-72000-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 88,39 €
price for Spain (gross)
  • ISBN 978-3-319-71345-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 41,59 €
price for Spain (gross)
  • ISBN 978-3-319-71344-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this Textbook

Being a successful manager or entrepreneur in the media and digital sector requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sector. Its chapters cover—in a jargonless, non-technical way—the major functions of management. First, creating a media product: the financing of projects, and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, the control loop: media accounting and strategy planning.

In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. This book is designed to help those aiming to join the media and digital sector to become creative managers and managerial creatives. It aims to make them more knowledgeable, less blinded by hype, more effective, and more responsible.

About the authors

Eli M. Noam is Professor of Finance and Economics, the Garrett Chair of Public Policy & Business Responsibility, Columbia University Business School, and the Director of the Columbia Institute for Tele-Information. He has served as Public Service Commissioner for New York State, and on the White House IT advisory board. His thirty-one books include: Who Owns the World’s Media; Broadband Networks, Smart Grids and Climate Change; Media Ownership and Concentration in America; Interconnecting the Network of Networks; Television in Europe; and Peer to Peer Video. He received his BA, MA, PhD (Economics) and JD degrees from Harvard University, and honorary doctorates from Munich and Aix-Marseille universities.

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Table of contents (16 chapters)

Table of contents (16 chapters)

Buy this book

eBook 32,99 €
price for Spain (gross)
  • ISBN 978-3-319-72000-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 88,39 €
price for Spain (gross)
  • ISBN 978-3-319-71345-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
Softcover 41,59 €
price for Spain (gross)
  • ISBN 978-3-319-71344-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Media and Digital Management
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-72000-5
DOI
10.1007/978-3-319-72000-5
Hardcover ISBN
978-3-319-71345-8
Softcover ISBN
978-3-319-71344-1
Edition Number
1
Number of Pages
XVIII, 479
Number of Illustrations
1 b/w illustrations, 67 illustrations in colour
Topics