Overview
- Academic, yet accessible to the general reader
- Develops the theory of structural power in the video platform business
- Original in it's content, looking into platformisation of the TV industry
Part of the book series: Palgrave Global Media Policy and Business (GMPB)
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Table of contents (8 chapters)
Keywords
About this book
This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain.
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Authors and Affiliations
About the authors
Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.
Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.
Bibliographic Information
Book Title: Platform Power and Policy in Transforming Television Markets
Authors: Tom Evens, Karen Donders
Series Title: Palgrave Global Media Policy and Business
DOI: https://doi.org/10.1007/978-3-319-74246-5
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-74245-8Published: 13 April 2018
Softcover ISBN: 978-3-030-08945-0Published: 14 December 2018
eBook ISBN: 978-3-319-74246-5Published: 04 April 2018
Series ISSN: 2634-6192
Series E-ISSN: 2634-6206
Edition Number: 1
Number of Pages: IX, 304
Number of Illustrations: 7 b/w illustrations
Topics: Film/TV Technology, Digital/New Media, Journalism