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Palgrave Global Media Policy and Business

Platform Power and Policy in Transforming Television Markets

Authors: Evens, Tom, Donders, Karen

  • Academic, yet accessible to the general reader
  • Develops the theory of structural power in the video platform business
  • Original in it's content, looking into platformisation of the TV industry
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Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-74246-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-74245-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book seeks to investigate ‘platform power’ in the multi-platform era and unravels the evolution of power structures in the TV industry as a result of platformisation. Multiple TV platforms and modes of distribution are competing–not necessarily in a zero-sum game–to control the market. In the volume, the contributors work to extend established ‘platform theory’ to the TV industry, which has become increasingly organised as a platform economy. The book helps to understand how platform power arises in the industry, how it destabilises international relations, and how it is used in the global media value chain. Platform Power and Policy in Transforming Television Markets contributes to the growing field of media industry studies, and draws on scholarly work in communication, political economy and public policy whilst providing a deeper insight into the transformation of the TV industry from an economic, political and consumer level. Avoiding a merely legal analysis from a technology-driven perspective, the book provides a critical analysis of the dominant modes of power within the evolving structures of the global TV value chain. 

About the authors

Tom Evens is Assistant Professor in the Department of Communication Sciences at Ghent University, Belgium, and member of the imec research group for Media, Innovation and Communication Technologies.

Karen Donders is Assistant Professor in the Department of Communication Sciences at the Free University of Brussels, Belgium, and member of the imec research group for Studies on Media, Information and Telecommunication.


Reviews

“This is an indispensable text for anyone interested in the economics of television distribution. Posing a compelling argument about the changing nature of power in the media industries, Platform Power is also an excellent primer to the key policy debates in the field.” (Ramon Lobato, RMIT University, Australia)

Table of contents (8 chapters)

Buy this book

eBook 74,96 €
price for Spain (gross)
  • ISBN 978-3-319-74246-5
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 93,59 €
price for Spain (gross)
  • ISBN 978-3-319-74245-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Platform Power and Policy in Transforming Television Markets
Authors
Series Title
Palgrave Global Media Policy and Business
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-74246-5
DOI
10.1007/978-3-319-74246-5
Hardcover ISBN
978-3-319-74245-8
Edition Number
1
Number of Pages
IX, 304
Number of Illustrations and Tables
7 b/w illustrations
Topics