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Political Campaigning and Communication

Campaign Professionalism during Egypt’s 2012 Presidential Election

Authors: Elsheikh, Dalia

  • Studies Egypt's first multi-candidate presidential election of 2012
  • Demonstrates the crucial role played by campaign professionalism in presidential elections
  • Includes interviews with campaign staff and managers as well as contemporary media reports
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eBook 118,99 €
price for Spain (gross)
  • ISBN 978-3-319-75954-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 145,59 €
price for Spain (gross)
  • ISBN 978-3-319-75953-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

This book presents the first analytical study of the levels of professionalism of campaigns in the 2012 Egyptian presidential elections. It considers the extent to which the election was professionalised and how far the levels of professionalism impacted the democratisation process of Egypt. It provides the story of the five main campaigns by applying the professionalisation index to analyse their structures (hardware) and strategies (software). The book also evaluates the application of the professionalization index to nascent democracies, and the impact of campaign professionalism on such democracies. The book encourages further studies within similar fragile democratic systems as well as offering campaigners practical guidance when approaching future elections.

About the authors

Dalia Elsheikh is a researcher at the Centre for Politics and Media Research at Bournemouth University, UK. Before joining academia, she worked as a journalist for more than fifteen years including Al-Masry Al-Youm, the first independent newspaper in Egypt, and the BBC in London.

 

Reviews

Translated from Arabic:

“What is more important in this book is the precise anatomy of the Egyptian political environment in 2012:  where the political environment was so open that candidates from the whole political spectrum competed and Egyptian people - with all their economic, political and ideological differences - were face-to-face with multiple choices, perhaps for the first time in its history.” (Ahmed Elderiny, almasryalyoum.com, April, 2018)


“This book is significant in that it extends the study of professionalized campaigning into a new context – that of developing democracies. Through an in-depth examination of the first Egyptian presidential election campaign after the 2011 revolution, the author provides unique insights into how modernized techniques, common in Western elections, are emerging and evolving in this new volatile political environment.” (Professor Rachel Gibson, University of Manchester, UK)

“This book is a must read for anyone interested in election campaigning in nascent democracies. With access to campaign insiders, it provides a detailed and fascinating insight into Egypt’s first multi-candidate presidential election after the 2011 revolution and the extent and consequences of campaign professionalization.” (Professor James Stanyer, Loughborough University, UK)

“Focusing on campaign professionalization in the first Egyptian presidential election after the historical 2011 revolution, this book represents a highly interesting, original, and important contribution to the literature both on political campaigning and campaign professionalization and on the Arab Spring and its aftermath.” (Professor Jesper Strömbäck, University of Gothenburg, Sweden)

Table of contents (5 chapters)

  • Introduction to Studying 2012 Egyptian Election

    Elsheikh, Dalia

    Pages 1-38

  • The 2012 Presidential Election in Egypt

    Elsheikh, Dalia

    Pages 39-62

    Preview Buy Chapter 30,19 €
  • Campaigns’ Structures and Strategies

    Elsheikh, Dalia

    Pages 63-155

    Preview Buy Chapter 30,19 €
  • Analysing the Campaigns in Light of Their Professionalisation

    Elsheikh, Dalia

    Pages 157-228

    Preview Buy Chapter 30,19 €
  • Conclusion: The Impact of Campaigns’ Professionalism on the Democratisation Process in Egypt

    Elsheikh, Dalia

    Pages 229-277

Buy this book

eBook 118,99 €
price for Spain (gross)
  • ISBN 978-3-319-75954-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 145,59 €
price for Spain (gross)
  • ISBN 978-3-319-75953-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Campaign Professionalism during Egypt’s 2012 Presidential Election
Authors
Series Title
Political Campaigning and Communication
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-75954-8
DOI
10.1007/978-3-319-75954-8
Hardcover ISBN
978-3-319-75953-1
Edition Number
1
Number of Pages
XV, 282
Number of Illustrations
11 b/w illustrations
Topics