Authors:
- Explores how market actors working with in an international business setting are trying to create markets of morality across nations
- Provides real life case studies and empirical evidence based on interviews with practitioners
- Conceptualizes markets as interconnected in structure, actors and activities
- Allows readers to consider how morality can be established in the arena of markets
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
Investigating how international market actors create market morality on a global level, this book reflects on the unresolved questions and debates regarding the relationship between business and society. The author explores how market actors in international business communication are unified in their attempts to make markets moralised. Providing detailed case studies and empirical evidence based on interviews with practitioners, Moralising Global Markets is a useful read for anyone interested in international business, and for those researching morality, ethics and corporate social responsibility.
Authors and Affiliations
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Lund University, Lund, Sweden
Annette Cerne
About the author
Annette Cerne is a Senior Lecturer and Researcher at Lund University, Sweden.
Bibliographic Information
Book Title: Moralising Global Markets
Book Subtitle: The Creativity of International Business Discourse
Authors: Annette Cerne
DOI: https://doi.org/10.1007/978-3-319-75981-4
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019
Hardcover ISBN: 978-3-319-75980-7Published: 29 November 2018
eBook ISBN: 978-3-319-75981-4Published: 19 November 2018
Edition Number: 1
Number of Pages: XI, 219
Number of Illustrations: 6 b/w illustrations
Topics: International Business, Corporate Social Responsibility, Human Resource Management, Market Research/Competitive Intelligence, Business Strategy/Leadership