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Palgrave Studies in Political Marketing and Management
cover

Market Driven Political Advertising

Social, Digital and Mobile Marketing

Authors: Hughes, Andrew

  •  Focuses on the US Presidential race and the Brexit campaign
  • Covers social media marketing in different contexts including campaigns, communication methods, and pressure groups
  • Discusses implications for practitioners and academics of political advertising who are expanding into new horizons provided by the digital age
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Buy this book

eBook 41,64 €
price for Spain (gross)
  • ISBN 978-3-319-77730-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-319-77729-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
About this book

Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world. The author illustrates how the use of social, digital and mobile advertising enables political marketers to deliver messages more accurately and strengthen relationships between stakeholders such as voters, supporters and candidates. Examining digital and social media platforms such as Facebook, Twitter and YouTube, this innovative book analyses the changing political marketing landscape and proposes conceptual models for implementing more successful and effective political communications in the future. 

About the authors

Andrew Hughes is a lecturer in Marketing at the Australian National University (ANU) in Canberra. His research examines the role of stakeholders in political marketing, political advertising, leader brands, and how consumers respond emotionally to different information types. His thesis was nominated for ANU’s prestigious prize, the J.G. Crawford Award. 

Table of contents (8 chapters)

Table of contents (8 chapters)
  • Introduction and Outline

    Hughes, Andrew

    Pages 1-6

  • The Relationship Between Value Co-Creation, Exchange and Stakeholders

    Hughes, Andrew

    Pages 7-27

  • The Theory and the Practice of Political Advertising

    Hughes, Andrew

    Pages 29-60

  • Weapons of Mass Consumption: Social and Digital Media in Political Campaigns

    Hughes, Andrew

    Pages 61-78

  • Social and Digital Media: Creating, Engaging and Motivating Relationships

    Hughes, Andrew

    Pages 79-90

Buy this book

eBook 41,64 €
price for Spain (gross)
  • ISBN 978-3-319-77730-6
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 51,99 €
price for Spain (gross)
  • ISBN 978-3-319-77729-0
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
  • The final prices may differ from the prices shown due to specifics of VAT rules
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Bibliographic Information

Bibliographic Information
Book Title
Market Driven Political Advertising
Book Subtitle
Social, Digital and Mobile Marketing
Authors
Series Title
Palgrave Studies in Political Marketing and Management
Copyright
2018
Publisher
Palgrave Pivot
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-77730-6
DOI
10.1007/978-3-319-77730-6
Hardcover ISBN
978-3-319-77729-0
Edition Number
1
Number of Pages
XIII, 137
Number of Illustrations
3 b/w illustrations
Topics