Overview
- Engages with an important aspect of contemporary culture (movies, novels, biographies, histories about business) in a thoughtful, rigorous, and accessible way
- Demonstrates that how we as a society think about business is strongly influenced by the way it is represented in these texts
- This, in turn, influences key personal decisions, such as career choice, and key public policy decisions, such as the regulation of business
- Examines texts’ influence on social discourse and the circulation and reproduction within popular culture of the narrative structures they instantiate
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Table of contents (5 chapters)
Keywords
About this book
This book challenges the widely-held belief that popular narratives about business are invariably critical. It develops a more nuanced analytic model of private sector narrative and applies it to 63 recent narrative texts (movies, histories, biographies) produced in the US dealing with three major industries: information technology, automobile manufacturing, and financial trading. It identifies recurring patterns to compare sectors and to analyze their implications. Negotiating Business Narratives appeals to academics and practitioners interested in business and society, strategic management, and contemporary literature and films about business.
Reviews
“My read of this short text (78 pages) is that the authors have most certainly been successful on the first front and have taken the field another valuable step toward the second. … this book has much to recommend. Analyzing popular culture narratives, this research effectively describes the narratives of three business industries. It does this quite well.” (Michael D. Jones, Journal of Public Administration Research and Theory, December, 10, 2018)
Authors and Affiliations
About the authors
Sandford Borins is Professor of Strategic Management at the University of Toronto, Canada.
Beth Herst is a researcher and writer based in Toronto, Canada.
Bibliographic Information
Book Title: Negotiating Business Narratives
Book Subtitle: Fables of the Information Technology, Automobile Manufacturing, and Financial Trading Industries
Authors: Sandford Borins, Beth Herst
DOI: https://doi.org/10.1007/978-3-319-77923-2
Publisher: Palgrave Pivot Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-77922-5Published: 12 April 2018
eBook ISBN: 978-3-319-77923-2Published: 28 March 2018
Edition Number: 1
Number of Pages: XIII, 78
Topics: Automotive Industry, Innovation/Technology Management, Financial History, Start-Ups/Venture Capital