Overview
Analyses the works of renowned filmmakers from a marketing and advertising perspective
Provides a multidisciplinary approach, focusing on film, media and culture studies and well as modern marketing
Challenges tradition and explores the changing landscape of contemporary advertising
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Table of contents (8 chapters)
Keywords
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Bibliographic Information
Book Title: Advertising in Contemporary Consumer Culture
Authors: Hélène de Burgh-Woodman
DOI: https://doi.org/10.1007/978-3-319-77944-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-77943-0Published: 12 April 2018
Softcover ISBN: 978-3-030-08580-3Published: 14 December 2018
eBook ISBN: 978-3-319-77944-7Published: 31 March 2018
Edition Number: 1
Number of Pages: IX, 273
Topics: Marketing, Media and Communication, Screen Studies, Cultural Theory