Editors:
- Investigates the main social background that has allowed for such radical changes in B2B businesses.
- Focuses on qualitative research combined with contemporary data rather than statistical analysis, enabling readers to apply the findings to other digital business scenarios
- Suggests future directions of research in this emerging area
Part of the book series: Palgrave Macmillan Asian Business Series (PAMABS)
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Table of contents (10 chapters)
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Front Matter
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Digital Business as a Social Networking Tool
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Front Matter
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Digital Business as an Operating Platform
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Front Matter
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Back Matter
About this book
One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.
Editors and Affiliations
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University of Greenwich, London, United Kingdom
Young-Chan Kim, Pi-Chi Chen
About the editors
Young-Chan Kim is a Senior Lecturer at the University of Greenwich, UK. Having intensely researched China and the Asia Pacific region, he has co-authored and edited six books including Chinese Global Production Networks in the ASEAN (Springer, 2016) and China and Africa (Palgrave, 2017). Young-Chan has also written several articles for academic journals.
Pi-Chi Chen is a Lecturer at the University of Greenwich, UK. Her research interests include international business, strategy, multinational enterprises based in emerging markets, and regional innovation and development. She is co-author of US Firms’ Business Competence in the Taiwanese IT Industry (Springer, 2016).
Bibliographic Information
Book Title: The Digitization of Business in China
Book Subtitle: Exploring the Transformation from Manufacturing to a Digital Service Hub
Editors: Young-Chan Kim, Pi-Chi Chen
Series Title: Palgrave Macmillan Asian Business Series
DOI: https://doi.org/10.1007/978-3-319-79048-0
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-3-319-79047-3Published: 02 August 2018
Softcover ISBN: 978-3-030-07713-6Published: 11 February 2019
eBook ISBN: 978-3-319-79048-0Published: 20 July 2018
Series ISSN: 2661-8435
Series E-ISSN: 2661-8443
Edition Number: 1
Number of Pages: XV, 276
Number of Illustrations: 17 b/w illustrations
Topics: Asian Business, Consumer Behavior, Innovation/Technology Management, Asian Business, Industries