Overview
Offers mulitple points of view from 27 contributors
Discusses key organizational communications goals such as effective employee performance feedback and motivation
Examines why companies that are highly effective at communication are likely to outperform their peers
Each section has case studies to demonstrate the importance of effective employee communication
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Table of contents (25 chapters)
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Front Matter
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Organizational Culture
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Front Matter
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Leadership and Engagement
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Front Matter
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Keywords
About this book
Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability.
This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Editors and Affiliations
About the editors
Gail S. Thornton, a global communications executive with international experience in pharmaceuticals, now maintains a consulting practice in pharmaceuticals/health care and biotechnology.
Viviane Mansi is global head of corporate communications and branding for Votorantim Cimentos, one of the largest cement companies in the world, headquartered in Brazil.
Bruno Carramenha is a professor of communication and public relations at leading universities in Brazil and also a consultant in organizational culture and communications issues.
Thatiana Cappellano is a communications and public relations consultant, who works with major companies in Brazil concerning organizational culture and communications issues.
Bibliographic Information
Book Title: Strategic Employee Communication
Book Subtitle: Building a Culture of Engagement
Editors: Gail S. Thornton, Viviane Regina Mansi, Bruno Carramenha, Thatiana Cappellano
DOI: https://doi.org/10.1007/978-3-319-97894-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG 2019
Hardcover ISBN: 978-3-319-97893-2Published: 18 October 2018
Softcover ISBN: 978-3-030-07422-7Published: 03 January 2019
eBook ISBN: 978-3-319-97894-9Published: 06 October 2018
Edition Number: 1
Number of Pages: XXIX, 321
Number of Illustrations: 13 b/w illustrations
Topics: Corporate Communication/Public Relations, Human Resource Management, Organization