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Nonmarket Strategy in Japan

How Foreign Firms Lobby “Inside the Castle”

Authors: Romann, Eric

  • Fills a gap in knowledge of management strategies in Japan
  • Explores how Japanese tastes continue to shape global preferences
  • Offers innovative strategies for companies looking to expand market share in Japan
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eBook 93,08 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 5, 2020
  • ISBN 978-981-15-7325-5
  • Digitally watermarked, DRM-free
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Hardcover 114,39 €
price for Spain (gross)
About this book

This book focuses on foreign firms’ nonmarket strategies and lobbying in Japan, in which important readjustments in traditional power configuration have taken place, giving more leeway to various stakeholders.  The author analyzes in-depth how firms deploy their influence in a country that used to be dubbed "the castle" due to its difficulty of access, a theme on which minimal information currently exists. As professionals acknowledge, and contrary to what is usually assumed, similarities with the United States or the European Union outweigh local differences that though must still be addressed are no longer insuperable. With globalization and the rise of economic interdependence, it is now easier for foreign players with valuable assets to be part of the game.  
A significant feature of the country is the weight of collective action and the reluctance towards individual or direct lobbying as reflected in the perceptions and firms’ organization. The consequence for foreign firms is that they are often compelled to circumvent with soft strategies. This book will take the reader over 20 cases that display a striking multiformity and highlight conditions for success for foreign businesses in Japan and will be of interest to scholars as well as practitioners.

About the authors

Eric Romann is a professor at the Japan University of Economics, specializing in international business, strategic management, and international politics with a particular focus in their mutual articulation. He joined the academic world after a career in the Japanese think tank Daiwa lnstitute of Research. As the Paris office's manager, he was in charge of economics and politics in the EU and Euro Area, and also of the banking sector and capital markets.

Buy this book

eBook 93,08 €
price for Spain (gross)
  • The eBook version of this title will be available soon
  • Due: December 5, 2020
  • ISBN 978-981-15-7325-5
  • Digitally watermarked, DRM-free
  • Included format:
  • ebooks can be used on all reading devices
Hardcover 114,39 €
price for Spain (gross)

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Bibliographic Information

Bibliographic Information
Book Title
Nonmarket Strategy in Japan
Book Subtitle
How Foreign Firms Lobby “Inside the Castle”
Authors
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.
eBook ISBN
978-981-15-7325-5
DOI
10.1007/978-981-15-7325-5
Hardcover ISBN
978-981-15-7324-8
Edition Number
1
Number of Pages
XXII, 284
Number of Illustrations
23 b/w illustrations
Topics

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