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Nonmarket Strategy in Japan

How Foreign Firms Lobby “Inside the Castle”

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  • © 2020
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Overview

Authors:
  1. Eric Romann

    1. Department of Management, Japan University of Economics, Tokyo, Japan

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  • Fills a gap in knowledge of management strategies in Japan
  • Explores how Japanese tastes continue to shape global preferences
  • Offers innovative strategies for companies looking to expand market share in Japan

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Table of contents (9 chapters)

  1. Front Matter

    Pages i-xxii
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  2. Introduction

    • Eric Romann
    Pages 1-8
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  3. How to Approach Nonmarket Strategy and Corporate Political Activity

    • Eric Romann
    Pages 9-30
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  4. Framework

    • Eric Romann
    Pages 31-58
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  5. General Features of Domestic Lobbying in Japan

    • Eric Romann
    Pages 59-91
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  6. The Context for Foreign Firms: Trade, Investment, and Business Issues

    • Eric Romann
    Pages 93-122
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  7. Case Study

    • Eric Romann
    Pages 123-159
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  8. Implications for Business Strategy and Lessons from Japan in a Global Business Perspective

    • Eric Romann
    Pages 161-183
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  9. General Conclusion

    • Eric Romann
    Pages 185-197
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  10. Annexes

    • Eric Romann
    Pages 199-270
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  11. Back Matter

    Pages 271-284
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Keywords

About this book

This book focuses on foreign firms’ nonmarket strategies and lobbying in Japan, in which important readjustments in traditional power configuration have taken place, giving more leeway to various stakeholders.  The author analyzes in-depth how firms deploy their influence in a country that used to be dubbed "the castle" due to its difficulty of access, a theme on which minimal information currently exists. As professionals acknowledge, and contrary to what is usually assumed, similarities with the United States or the European Union outweigh local differences that though must still be addressed are no longer insuperable. With globalization and the rise of economic interdependence, it is now easier for foreign players with valuable assets to be part of the game.  


A significant feature of the country is the weight of collective action and the reluctance towards individual or direct lobbying as reflected in the perceptions and firms’ organization. The consequence for foreign firms is that they are often compelled to circumvent with soft strategies. This book will take the reader over 20 cases that display a striking multiformity and highlight conditions for success for foreign businesses in Japan and will be of interest to scholars as well as practitioners.

Authors and Affiliations

  • Department of Management, Japan University of Economics, Tokyo, Japan

    Eric Romann

About the author

Eric Romann is a professor at the Japan University of Economics, specializing in international business, strategic management, and international politics with a particular focus in their mutual articulation. He joined the academic world after a career in the Japanese think tank Daiwa lnstitute of Research. As the Paris office's manager, he was in charge of economics and politics in the EU and Euro Area, and also of the banking sector and capital markets.

Bibliographic Information

  • Book Title: Nonmarket Strategy in Japan

  • Book Subtitle: How Foreign Firms Lobby “Inside the Castle”

  • Authors: Eric Romann

  • DOI: https://doi.org/10.1007/978-981-15-7325-5

  • Publisher: Palgrave Macmillan Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2020

  • Hardcover ISBN: 978-981-15-7324-8Published: 30 October 2020

  • Softcover ISBN: 978-981-15-7327-9Published: 30 October 2021

  • eBook ISBN: 978-981-15-7325-5Published: 29 October 2020

  • Edition Number: 1

  • Number of Pages: XXII, 284

  • Number of Illustrations: 23 b/w illustrations

  • Topics: Business Strategy/Leadership, Asian Economics, Asian Business

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