Palgrave Series in Asia and Pacific Studies

Transmedia in Asia and the Pacific

Industry, Practice and Transcultural Dialogues

Editors: Gilardi, Filippo, Lam, Celia (Eds.)

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  • Explores transmedia practices with a focus on the Asia and Pacific region
  • Considers the Transmedia phenomenon and its specific characteristics in APAC countries
  • Offers a key resource to understand the Transmedia phenomenon and the inclusiveness of media and communication curricula
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eBook 85,59 €
price for Spain (gross)
  • ISBN 978-981-15-7857-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
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  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-981-15-7856-4
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  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
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About this book

Transmedia in Asia and the Pacific is a timely exploration of a global media phenomena that offers a unique perspective on the production, consumption and use of transmedia storytelling in the Asia Pacific region. Through close analysis of case studies from Australia, Cambodia, China, Japan, Malaysia, South Korea, and West Papua, the chapters in this book provide insight into the cultural and transcultural contexts against which transmedia storytelling takes place in the region. From community theatre and social media narratives in China; to transcultural consumption of Japanese texts in French, Spanish and English speaking countries; to the use of transmedia for education in Japan and China, examples highlight the diverse ways in which a global and commericalised media phenomenon is appropriated and recontextualised to local circumstances. This volume questions the centre/periphery dichotomy of understanding global media through perspectives that seek to enrich understanding and definitions of transmedia. It is a valuable resource for scholars and students wishing to expand their engagement with the theory and practice of transmedia storytelling.

Chapters “Chapter 1-Introduction to Transmedia in Asia and the Pacific, Chapter 13 -Teaching Transmedia in China: Complexity, Critical Thinking, and Digital Natives and Chapter 14-Conclusions” are available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

About the authors

Filippo Gilardi is an Associate Professor in creative industries and transmedia, Head of the School of International Communications, and Deputy Director of the Institute of Asia and Pacific Studies (IAPS) at the University of Nottingham Ningbo China. His research interests focus on media convergence, digital copyright and global digital platforms.

 

Celia Lam is an Assistant Professor in media and cultural studies at the School of International Communications, The University of Nottingham Ningbo China. Her research interests include audience and fan studies. Her latest publications include the co-edited Aussie Fans: Uniquely Places in Global Popular Culture (2019).


Table of contents (14 chapters)

Table of contents (14 chapters)

Buy this book

eBook 85,59 €
price for Spain (gross)
  • ISBN 978-981-15-7857-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 103,99 €
price for Spain (gross)
  • ISBN 978-981-15-7856-4
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
  • The final prices may differ from the prices shown due to specifics of VAT rules

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Bibliographic Information

Bibliographic Information
Book Title
Transmedia in Asia and the Pacific
Book Subtitle
Industry, Practice and Transcultural Dialogues
Editors
  • Filippo Gilardi
  • Celia Lam
Series Title
Palgrave Series in Asia and Pacific Studies
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-981-15-7857-1
DOI
10.1007/978-981-15-7857-1
Hardcover ISBN
978-981-15-7856-4
Series ISSN
2662-7922
Edition Number
1
Number of Pages
XVII, 349
Number of Illustrations
5 b/w illustrations, 17 illustrations in colour
Topics