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Showing 4 results.

Within Book

Understanding Luxury Fashion Book

Understanding Luxury Fashion

Cantista, I. (Ed), Sádaba, T. (Ed) (2020)

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need …

Available Formats: Softcover Hardcover eBook

Rethinking Luxury Fashion Book

Rethinking Luxury Fashion

Serdari, T. (2020)

Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives …

Available Formats: Hardcover eBook

Interpretations of Luxury Book

Interpretations of Luxury

Turunen, L. L. M. (2018)

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the …

Available Formats: Hardcover eBook Softcover

From Art to Marketing Book

From Art to Marketing

Massi, M. (2021)

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing management. The author draws on several …

Available Formats: Hardcover eBook

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