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Japanese Global Strategy

Overseas Operations and Global Marketing

  • Book
  • © 2019

Overview

Authors:
  1. Katsuo Yamazaki

    1. Yamazaki Dynamic Management Corporation, Tokyo, Japan

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  • Offers detailed case studies on nine Japanese MNEs based on wide-ranging data from interviews and questionnaires
  • Provides a thorough analysis of past and present global strategy and outlines an approach for companies to take in the future
  • Outlines the concept of 'monozukuru' and its importance to international business strategy
  • Covers multinational companies such as Denso, Furukawa Electric and Yamaha Motor

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xvi
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  2. Introduction

    • Katsuo Yamazaki
    Pages 1-15

  3. The Process of Monozukuri in Global Business Environments

    • Katsuo Yamazaki
    Pages 17-32

  4. Hybrid Theory and Japanese Global Management

    • Katsuo Yamazaki
    Pages 33-54

  5. Case Studies on Japanese MNEs: Global Strategy

    • Katsuo Yamazaki
    Pages 55-122

  6. Prospective Global Markets

    • Katsuo Yamazaki
    Pages 123-156

  7. Golden Rules in Global Corporate Strategy

    • Katsuo Yamazaki
    Pages 157-169

  8. Back Matter

    Pages 171-184
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Keywords

About this book

This book examines the global corporate strategy of Japanese multi-national enterprises (MNEs) and analyses their position in today’s business environment. Focusing in particular upon Indonesia, Kenya, Nigeria, South Africa, Sri Lanka and Vietnam, Japanese Global Strategy presents nine empirical case studies on companies including Denso, Furukawa Electric and Yamaha Motor. Based on questionnaires and interviews with senior managers, this book applies the hybrid theories of application and adaptation to each company’s corporate strategy. By delving into the historical reasons behind investing in strategy, the author asserts that MNEs should be a priory for Asian markets, making this an invaluable read for anyone researching international business and Asian business more specifically.

Reviews

“This book explains the global monozukuri strategy of Japanese manufacturing companies, both concisely and intelligently. Using data accumulated by the Japanese Multinational Enterprise Study Group (JMNESG), this book is a product of cooperative research activities. An active member of the JMNESG, Yamazaki draws on the hybrid theory developed by the group as well as contributing his own theoretical and empirical research, predominantly in the form of the nine case studies which are based on his own visits to Japanese companies.” (Tetsuo Abo, Professor Emeritus, University of Tokyo and Editor of Japanese Hybrid Factories (Palgrave Macmillan, 2007)

Authors and Affiliations

  • Yamazaki Dynamic Management Corporation, Tokyo, Japan

    Katsuo Yamazaki

About the author

Katsuo Yamakazi is Professor Emeritus at Shizuoka Sangyo University, a researcher at Digital Hollywood University, and CEO at Yamazaki Dynamic Management Corp. in Japan. He is a longstanding member of the Academy of International Business and Rotary International, and is the author of Japanese Global Management (2012) and Hybrid Factories in Latin America (2013), both published by Palgrave Macmillan.

Bibliographic Information

  • Book Title: Japanese Global Strategy

  • Book Subtitle: Overseas Operations and Global Marketing

  • Authors: Katsuo Yamazaki

  • DOI: https://doi.org/10.1057/978-1-137-49738-3

  • Publisher: Palgrave Macmillan London

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2019

  • Hardcover ISBN: 978-1-137-49736-9Published: 10 January 2019

  • eBook ISBN: 978-1-137-49738-3Published: 29 December 2018

  • Edition Number: 1

  • Number of Pages: XVI, 184

  • Number of Illustrations: 6 b/w illustrations

  • Topics: Asian Business, Business Strategy/Leadership, Asian Economics

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