Postdisciplinary Studies in Discourse

Discourses of Cycling, Road Users and Sustainability

An Ecolinguistic Investigation

Authors: Caimotto, M. Cristina

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  • Investigates narratives of conflict in four case study examples of cycling promotion texts
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  • Proposes a new, more positive, way of framing and envisaging cycling and cyclists
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  • Highlights how studies from other fields often focus on language-related issues in their analyses
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eBook 42,79 €
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  • ISBN 978-3-030-44026-8
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About this book

This book employs a Critical Discourse Studies (CDS) framework to examine cycling mobility, marking a new turn in ecolinguistic discourse analysis. The author focuses specifically on environment-related arguments concerning the promotion of higher levels of cycling, mainly as a means of transport, and investigates the “US vs. “THEM” narratives present in many discourses about road users. Analysing newspaper articles, institutional documents and spoken interviews, the author searches for a positive new discourse that would inspire and encourage cycling as a habitual means of transport, rather than simply exposing ecologically destructive discourse. The book will be of interest to scholars of discourse and ecolinguistics, as well as contributing to the lively debate about how to increase cycling in fields such as sustainability, sociology, transport planning and management.


        

About the authors

M. Cristina Caimotto is Assistant Professor of English Linguistics and Translation at the University of Turin, Italy. Her research interests include political discourse and environmental discourse, with a focus on ideology. She is also a cycling advocate. 

       

      


Reviews

"Read this book if you’d like to know why cycling is not promoted enough, in spite of all the evidence we already have on how beneficial it is. It’s about the language." --Esther Anaya Boig, Imperial College London, UK
"As a transport mode, cycling has many benefits and yet is in many countries bedevilled by stigma and stereotyping. This makes it a fruitful topic for critical discourse analysis, as in this fascinating discussion of documents ranging from European policy papers to newspaper articles on a road traffic collision." --Rachel Aldred, University of Westminster, UK

Table of contents (8 chapters)

Table of contents (8 chapters)

Buy this book

eBook 42,79 €
price for India (gross)
  • ISBN 978-3-030-44026-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover 49,99 €
price for India (gross)
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Bibliographic Information

Bibliographic Information
Book Title
Discourses of Cycling, Road Users and Sustainability
Book Subtitle
An Ecolinguistic Investigation
Authors
Series Title
Postdisciplinary Studies in Discourse
Copyright
2020
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-030-44026-8
DOI
10.1007/978-3-030-44026-8
Hardcover ISBN
978-3-030-44025-1
Edition Number
1
Number of Pages
XV, 146
Number of Illustrations
2 b/w illustrations, 1 illustrations in colour
Topics