The Transmedia Franchise of Star Wars TV
Editors: Nardi, Dominic J, Sweet, Derek R. (Eds.)
Free Preview- Brings together scholarly approaches to television expansions of the Star Wars franchise
- Combines close reading of televisual sources in the Star Wars franchise with transmedia and franchising scholarship to open up new areas
- Emphasises transmedia and franchising as co-constitutive aspects of Star Wars while at the same time giving space for individual chapters to develop certain arguments regarding politics, fandom, marketing, and other aspects of Star Wars’s storyworld and franchise building
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- About this book
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While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.
- About the authors
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Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien’s views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy.
Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.
- Table of contents (10 chapters)
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Introduction: Star Wars from Big Screen to Small
Pages 1-7
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The Enduring Force of Kenner Star Wars Toy Commercials
Pages 11-36
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The Holiday Special and the Hole in the Archive
Pages 37-52
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The Battle for Endor: Ewok Television Films as Transmedia Brand Extension
Pages 53-76
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“The circle is now complete”: Transmedia Storytelling and Nostalgia in Star Wars Television Adverts
Pages 77-96
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Table of contents (10 chapters)
Bibliographic Information
- Bibliographic Information
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- Book Title
- The Transmedia Franchise of Star Wars TV
- Editors
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- Dominic J Nardi
- Derek R. Sweet
- Copyright
- 2020
- Publisher
- Palgrave Macmillan
- Copyright Holder
- The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
- eBook ISBN
- 978-3-030-52958-1
- DOI
- 10.1007/978-3-030-52958-1
- Hardcover ISBN
- 978-3-030-52957-4
- Edition Number
- 1
- Number of Pages
- XVII, 204
- Number of Illustrations
- 4 b/w illustrations
- Topics
