Overview
- Brings together scholarly approaches to television expansions of the Star Wars franchise
- Combines close reading of televisual sources in the Star Wars franchise with transmedia and franchising scholarship to open up new areas
- Emphasises transmedia and franchising as co-constitutive aspects of Star Wars while at the same time giving space for individual chapters to develop certain arguments regarding politics, fandom, marketing, and other aspects of Star Wars’s storyworld and franchise building
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Table of contents (10 chapters)
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Front Matter
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Marketing and Commercials
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Front Matter
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Worldbuilding and Storytelling
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Front Matter
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Back Matter
Keywords
About this book
While previous work on the Star Wars universe charts the Campbellian mythic arcs, political representations, and fan reactions associated with the films, this volume takes a transmedial approach to the material, recognizing that Star Wars TV projects interact with and relate to other Star Wars texts. The chapters in this volume take as a basic premise that the televisual entrants into the Star Wars transmedia storyworld are both important texts in the history of popular culture and also key to understanding how the Star Wars franchise—and, thus, industry-wide transmedia storytelling strategies—developed. The book expands previous work to consider television studies and sharp cultural criticism together in an effort to bring both long-running popular series, long-ignored texts, and even toy commercials to bear on the franchise’s complex history.
Editors and Affiliations
About the editors
Dominic J. Nardi is a political scientist with a Ph.D. from the University of Michigan and a J.D. from Georgetown University. He has published articles about political themes in speculative fiction, including an award-winning article about J.R.R. Tolkien’s views on democracy in Mythlore and a chapter about ethnicity in Blade Runner 2049 and Philosophy.
Derek R. Sweet, a Professor of Communication Studies at Luther College, explores the intersection of rhetoric, popular culture, and politics. His book, Star Wars in the Public Square: The Clone Wars as Public Dialogue, positions the animated series as an important cultural voice in ongoing deliberations regarding U.S. post-9/11 war efforts.
Bibliographic Information
Book Title: The Transmedia Franchise of Star Wars TV
Editors: Dominic J. Nardi, Derek R. Sweet
DOI: https://doi.org/10.1007/978-3-030-52958-1
Publisher: Palgrave Macmillan Cham
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2020
Hardcover ISBN: 978-3-030-52957-4Published: 12 November 2020
Softcover ISBN: 978-3-030-52960-4Published: 12 November 2021
eBook ISBN: 978-3-030-52958-1Published: 11 November 2020
Edition Number: 1
Number of Pages: XVII, 204
Number of Illustrations: 4 b/w illustrations
Topics: American Cinema and TV, Popular Culture , Audio-Visual Culture, Animation, Film/TV Industry