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Palgrave Macmillan

The Origins of Transmedia Storytelling in Early Twentieth Century Adaptation

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  • © 2021

Overview

  • Moves some of the critically popular frameworks back to their historical origins in the early twentieth century

  • Makes a significant contribution to the area of adaptation studies

  • Goes back to the origins of transmedia storytelling

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Table of contents (10 chapters)

Keywords

About this book

This book explores the significance of professional writers and their role in developing British storytelling in the 1920s and 1930s, and their influence on the poetics of today’s transmedia storytelling. Modern techniques can be traced back to the early twentieth century when film, radio and television provided professional writers with new formats and revenue streams for their fiction. The book explores the contribution of four British authors, household names in their day, who adapted work for film, television and radio. Although celebrities between the wars, Clemence Dane, G.B. Stern, Hugh Walpole and A.E.W Mason have fallen from view. The popular playwright Dane, witty novelist Stern and raconteur Walpole have been marginalised for being German, Jewish, female or gay and Mason’s contribution to film has been overlooked also. It argues that these and other vocational authors should be reassessed for their contribution to new media forms of storytelling. The book makes a significant contribution in the fields of media studies, adaptation studies, and the literary middlebrow.

Reviews

“Impeccably researched and rigorously argued, Weedon’s book offers a precise historical study of a period and culture when adaptation practices and transmedia storytelling were just beginning to take shape as a fascinating anticipation of the twenty-first century.” (Timothy Corrigan, Professor Emeritus of English, Cinema Studies, and History of Art, University of Pennsylvania, USA)

“Within The Origins of Transmedia Storytelling in Early Twentieth Century Adaptation, Alexis Weedon provides an evocative analysis of the engagement with transmedia practices of multiple authors, calling on a variety of perspectives to depict the multiple dimensions in which these authors lived, thrived and survived. The Origins of Transmedia Storytelling in Early Twentieth Century Adaptation provides both a depiction of the economic, social and creative existences of the authors selected by Weedon and an examination of the concept of their transmedia existences. Weedon successfully argues that transmediality has been an ongoing concern for a long period of time – but the concerns raised for the authors examined within the text have not gone away have only evolved in our current era of social media and information provision.” (James Lewis Shelton in Early Popular Visual Culture March 2022)


Authors and Affiliations

  • University of Bedfordshire, Luton, UK

    Alexis Weedon

About the author

Alexis Weedon is a Professor at the University of Bedfordshire, UK, and holds the UNESCO Chair in New Media Forms of the Book. She is author of Victorian Publishing: The Economics of the Book for the Mass Market 1830-1916 (2016), and co-author of Elinor Glyn: Novelist, Businesswoman and Glamour Icon (2014). She also co-edited the new media journal Convergence, as well as several books, including Fiction and The Woman Question 1860-1930 (2020), Developing a Sense of Place (2020), and Retelling Cinderella: Cultural and Creative Transformations (2020).

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