Overview
- Provides the reader with a robust theoretical account of branding higher education while providing a practical means of undertaking branding that will not isolate faculty and split the plurality of stakeholder communities
- Draws on the works of Jacques Lacan and Ernesto Laclau to underpin critical radicalism
- Presents an analysis based on a 3-year ethnographic study of users and providers of higher education within the university-industry-student relationship
Part of the book series: Marketing and Communication in Higher Education (MCHE)
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Table of contents (8 chapters)
Keywords
About this book
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Understanding Branding in Higher Education
Book Subtitle: Marketing Identities
Authors: Anthony Lowrie
Series Title: Marketing and Communication in Higher Education
DOI: https://doi.org/10.1057/978-1-137-56071-1
Publisher: Palgrave Macmillan New York
eBook Packages: Education, Education (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2018
Hardcover ISBN: 978-1-137-56070-4Published: 26 October 2017
eBook ISBN: 978-1-137-56071-1Published: 25 October 2017
Series ISSN: 2946-4595
Series E-ISSN: 2946-4609
Edition Number: 1
Number of Pages: XVII, 188
Number of Illustrations: 2 b/w illustrations, 2 illustrations in colour
Topics: Higher Education, Marketing