Creating the Vital Organization

Are the day-to-day pressures of your business preventing your organization from reaching its full potential? 


If you are spending the bulk of your time and energy streamlining your operations - squeezing more output from your resources, shaving costs, or pressing for speed – you are risking your organization’s future. Today’s top leaders must balance their daily operations with future-oriented explorations so that their organizations can respond and adapt to any challenges in today’s increasingly competitive and fast-moving environment. Yet focusing on both Current Performance and Future Potential is a tricky balancing act; each is a distinct pursuit that requires different skills, resources, measurements of success, and even time horizons. This book tells stories of strategy, insight, and action, featuring the latest advancements in industrial and organizational science, that will help catapult your organization to success now and in the future.
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“To survive and thrive you must recognize the underlying tensions that pull at your business.  Brooks and Saltzman offer a straightforward diagnostic framework to assess your company, your team, and yourself.   Filled with great stories of leadership challenges and choices, this book illustrates what really drives company success.    If you want to achieve the best of both current performance and future potential, then this book is for you.” (Marc Sokol, Executive Editor of the journal, People + Strategy and Founder, Sage Consulting Resources, LLC)

“A compelling read , this book  provides a commonsense approach to creating the vital organization.  The authors provide a research-based perspective on the vitality paradigm that effectively balances current performance, future potential, and develops strategies to convert this potential to results.  Interesting end of chapter self-assessment tools are included.” (Upinder Dhillon, Dean School of Management, Binghamton University SUNY)

“Creating the Vital Organization is a must read for every start-up entrepreneur to every Fortune 500 board of directors member. Offers practical advice and keen insight into how small to large businesses can grow and thrive in a rapidly evolving global economy.” (Mark B. Segall, Founder and CEO, Kidron Corporate Advisors LLC)

“Leadership is one of those things that is easy to criticize but deceptively hard to do. Scott Brooks and Jeffrey Saltzman have demystified the process by providing a roadmap that helps leaders strike the appropriate balance between long-term growth and quarterly earnings requirements. .”  (Gordy Curphy, PhD, Managing Partner, Curphy Leadership Solutions and co-author of Leadership: Enhancing the Lessons of Experience)

“If you are looking for the necessary framework and road map to successfully build or retool your business strategy for today’s disruptive climate, then you need this book. Brooks and Saltzman provide the reader crucial questions, strategic tactics, and a tested model to help any business become a Vital Organization.” (Dr. Michael Rucker, Vice President of Technology, Active Wellness)

“This book presents an easy to understand paradigm for bringing balance and vitality to your organization, using a mixture of data, true to life stories, and commonsense. The practical approach it offers is tremendously insightful.  It’s a valuable addition to any OD practitioner’s library.” (Carrie Speckart, Associate Director of Human Resources, The Trust for Public Land)

“Reading Creating the Vital Organization excited me as the director of a nonprofit homeless services organization. It gave me a simple framework of balancing Current Performance with Future Potential. As nonprofit leaders we are so often immersed in the day to day struggles of our organizations. Now I know I need to take time for future planning to create optimum organizational vitality.” (Terrie Light, Executive Director, Berkeley Food and Housing Project)

Jeffrey M. Saltzman is CEO of OrgVitality and an Associated Fellow at the Center for Leadership Studies, School of Management, at Binghamton University, USA.