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Palgrave Macmillan

Principles of Marketology, Volume 2

Practice

  • Book
  • © 2017

Overview

Authors:
  1. Hashem Aghazadeh

    1. University of Tehran, Tehran, Iran

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  • Introduces a new methodology for helping enterprises better understand and deal with their market and competition
  • Explains the hyperfunction of marketology as a driver of business performance management and sustainable superior/competitive success
  • Provides an integrated system that supports market-related decisions and actions throughout the enterprise
  • Describes ‘standard marketology canvas’ and explores ‘cloud marketology canvas’ as the future of marketology.

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Table of contents (6 chapters)

  1. Front Matter

    Pages i-xliv
    Download chapter PDF

  2. Marketology Organizational Architecture (MOA)

    • Hashem Aghazadeh
    Pages 1-34

  3. Marketology Organizational Design (MOD)

    • Hashem Aghazadeh
    Pages 35-169

  4. Marketology Organizational Behavior (MOB)

    • Hashem Aghazadeh
    Pages 171-290

  5. Marketology Organizational Contribution (MOC)

    • Hashem Aghazadeh
    Pages 291-390

  6. Future of Marketology (FOM)

    • Hashem Aghazadeh
    Pages 391-476

  7. Handbook of Marketology (HOM)

    • Hashem Aghazadeh
    Pages 477-496

  8. Back Matter

    Pages 497-703
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Keywords

About this book

Principles of Marketology, Volume 2 focuses on the practical aspect and demonstrates the applications of marketology referring to market orientation, internal marketing, business, market and competitive analysis concepts and techniques. Then the modern marketology and its developments in the future are discussed. At the of this volume as the appendix, a handbook of marketology is presented in which a practical manual including simple and summarized descriptions of different needed parts and worksheets for executing marketology in an organization is depicted.

Authors and Affiliations

  • University of Tehran, Tehran, Iran

    Hashem Aghazadeh

About the author

Hashem Aghazadeh is Associate Professor and Head of the Department of Business Management at the University of Tehran, Iran. He also works as a professional consultant for diversified companies and organizations and teaches across the academic and professional fields of business, strategy, and marketing. He has supervised more than 200 theses; has published more than 100 research papers and 8 books; and has provided professional training and consulting services to more than 100 diversified companies and organizations.

Bibliographic Information

  • Book Title: Principles of Marketology, Volume 2

  • Book Subtitle: Practice

  • Authors: Hashem Aghazadeh

  • DOI: https://doi.org/10.1057/978-1-137-54833-7

  • Publisher: Palgrave Macmillan New York

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s) 2017

  • Hardcover ISBN: 978-1-137-57980-5Published: 29 April 2017

  • Softcover ISBN: 978-1-349-72080-4Published: 20 March 2019

  • eBook ISBN: 978-1-137-54833-7Published: 28 April 2017

  • Edition Number: 1

  • Number of Pages: XLIV, 703

  • Number of Illustrations: 267 b/w illustrations, 3 illustrations in colour

  • Topics: Marketing

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