Nollywood in Glocal Perspective

1. Front Matter

   Pages i-xxv

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2. Evolution and Historical Perspective

   1. Front Matter

      Pages 1-1

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   2. History and Evolution of Nollywood: A Look at Early and Late Influences

      • Adesina Lukuman Azeez

      Pages 3-24

   3. From Nigeria Film Industry to Nollywood: Land-Marking the Growth of the New Wave Cinema

      • Shaibu Hassan Husseini, Oloruntola A. Sunday

      Pages 25-43

   4. From Informality to “New Nollywood”: Implications for the Audience

      • Gloria Chimeziem Ernest-Samuel, Ngozi Eje Uduma

      Pages 45-66

   5. Challenges of Technological Innovation in Nollywood Film Production

      • Soji Alabi

      Pages 67-83

3. Socio-cultural Perspective

   1. Front Matter

      Pages 85-85

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   2. Nollywood as an Agent of African Culture and Identity

      • Olufemi J. Abodunrin, Ogungbemi Christopher Akinola

      Pages 87-100

   3. Sexuality and Negotiation: A Nego-Feminist Reading of Keeping My Man (2013)

      • Morountodun Joseph

      Pages 101-125

   4. Nollywood and the Glocalization of Prosocial Entertainment

      • Bala A. Musa

      Pages 127-144

4. Local and Global Influence

   1. Front Matter

      Pages 145-145

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   2. Genre Preferences Among the Benin Video-Film Audience in Nollywood

      • Osakue Stevenson Omoera

      Pages 147-161

   3. Socio-Economic Psychology of Nigeria’s Nollywood and Kannywood Film Industries

      • Abdulmutallib Ado Abubakar, Sharafa Dauda

      Pages 163-186

   4. Nollywood-Inspired Filmmaking in Europe: A Swiss Example

      • Sandra Mooser

      Pages 187-207

   5. Multichoice® Corporation’s Intervention in Nollywood: A Case Study in Glocal Partnership Expectations, Issues, and Outcomes

      • Gloria Chimeziem Ernest-Samuel

      Pages 209-229

   6. Digital Revolution and the Empowerment of Women in the African Movie Industry: Vistas from Nollywood and Riverwood

      • Bala A. Musa

      Pages 231-248

5. Back Matter

   Pages 249-253

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This book gives a panoramic view of the rise and growth of Nollywood, Nigeria’s movie and home video entertainment industry, into the second largest and most prolific movie-producing industry in the world. It offers an analysis of Nollywood’s influence as a local and global cultural force. Scholars from Africa, the African Diaspora and beyond examine the factors that have shaped Nollywood’s unique story-telling, production, and distribution system. The volume shows how internal and external economic, social, cultural and technological changes intersect to define Nollywood’s film-making and entertainment ethos. It is grounded in sound theoretical perspectives that help readers understand the texts and subtexts of the industry’s emergence, transformation, and impact. The range of subjects covered span Nollywood’s historical roots in Nigeria pre-colonial traveling/community theatre to colonial era film-making, and its contemporary spin-offs and inspired cousins across Africa andin Europe. It illuminates the interface of artistic, business, cultural and technological innovation and creativity at the heart of Africa’s local and global pop culture explosion.

• Nollywood
• Nigerian Film Culture
• Nigerian Film Industry
• African Film Studies
• Glocalization

• Department of Communication Studies, Azusa Pacific University, Azusa, USA

  Bala A. Musa

Bala A. Musa is Professor of Communication Studies at Azusa Pacific University, Azusa, California, USA. An international scholar, Musa is fellow of many academic and professional organizations. He is author of Framing Genocide: Media, Diplomacy and Conflict; and Co-editor of From Twitter to Tahrir Square: Ethics in Social and New Media Communication; Communication, Culture and Human Rights in Africa; and Emerging Issues in Contemporary Journalism; among others.

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