Social Media and Elections in Africa, Volume 2

1. Front Matter

   Pages i-xv

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2. Introduction: Social Media, Political Cultures and Elections in Africa

   • Winston Mano, Martin N. Ndlela

   Pages 1-7

3. Misogyny, Social Media and Electoral Democracy in Zimbabwe’s 2018 Elections

   • Pauline Mateveke, Rosemary Chikafa-Chipiro

   Pages 9-29

4. Women and Election Activism in Uganda: The Pads4Girls Social Media Campaign

   • Florence Namasinga Selnes, Kristin Skare Orgeret

   Pages 31-58

5. Discrimination Against Female Politicians on Social Media: An Analysis of Tweets in the Run-Up to the July 2018 Harmonised Elections in Zimbabwe

   • Gibson Ncube, Gwatisira Yemurai

   Pages 59-76

6. Young People, Social Media, and Political Participation. The Limits of Discursive (In)Civility in the Kenyan Context

   • Martin N. Ndlela

   Pages 77-94

7. Youth, Elections and Social Media: Understanding the Critical (Di)Stance Between Young People and Political Party Messaging

   • Vanessa Malila, Noko Pela

   Pages 95-115

8. Social Media as a New Source of Empowerment in Algeria

   • Laeed Zaghlami

   Pages 117-134

9. Post Digital Dialogue and Activism in the Public Sphere

   • Dalien René Benecke, Sonja Verwey

   Pages 135-151

10. #ThisFlag: Social Media and Cyber-Protests in Zimbabwe

    • Shepherd Mpofu, Admire Mare

    Pages 153-173

11. #Zuma Must Fall This February: Homophily on the Echo-Chambers of Political Leaders’ Twitter Accounts

    • Rofhiwa F. Mukhudwana

    Pages 175-202

12. An Analysis of Newspapers’ Coverage of Hate Speech in Nigeria

    • Sunday Ogbonna, Achike C. Okafo

    Pages 203-222

13. A Critical Analysis of Transgressive User-Generated Images and Memes and Their Portrayal of Dominant Political Discourses During Nigeria’s 2015 General Elections

    • Chikezie E. Uzuegbunam

    Pages 223-243

14. Discourses on Political Advertising in South Africa: A Social Media Reception Analysis

    • Siyasanga M. Tyali, Rofhiwa F. Mukhudwana

    Pages 245-269

15. Back Matter

    Pages 271-274

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This book, the second of two volumes, explores the challenges and opportunities presented by the increased presence of social media within African politics. Electoral processes in Africa have assumed new dimensions due to the influence of social media. As social media permeates different aspects of elections, it is ostensibly creating new challenges and opportunities. Most evident are the challenges of hate speech, misogyny and incivility. This book considers the impact of digital media before, during, and after elections, as well as authorities' attempts to legislate and regulate the internet in response. Contributions to this volume analyse social media posts, transgressive images, newspaper articles, and include case studies of Algeria, Zimbabwe, Kenya, South Africa, Nigeria and Uganda. This results in the delivery of an original depiction of the use of social media in a variety of African contexts. This book will appeal to academics and students of media and communication studies, political studies, journalism, sociology, and African studies. 

• social media
• African elections
• political communication
• democratisation
• digital media

• Inland Norway University of Applied Sciences, Elverum, Norway

  Martin N. Ndlela

• Communication and Media Research Institute (CAMRI), University of Westminster, Harrow Campus, UK

  Winston Mano

Martin N. Ndlela is Associate Professor at the School of Business and Social Sciences, Inland Norway University of Applied Sciences, and Research Associate at the Department of Strategic Communication at the University of Johannesburg, South Africa. He is a co-editor of the Journal of African Media Studies.

Winston Mano is Reader at the University of Westminster, UK, and member of the Communication Research Institute’s Global Media Research Network. Mano is also the Principal Editor of the Journal of African Media Studies and a Senior Research Fellow at the University of Johannesburg, South Africa.

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