Overview
Examines structure and implementation of sustainable business models in emerging markets
Offers a framework that converges social value-chain, social enterprises, social marketing, reverse innovation, and CSR for developing a sustainable business model
Surveys sustainability-linked business modelling encompassing circular economy, green energy, sustainable consumption, eco-logistics and inventory, innovation and technology, and social entrepreneurship
Each chapter is supported by applied examples and short cases
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Table of contents (9 chapters)
-
The Founding Concepts
-
Moving Towards a New Shift
Keywords
- Sustainability
- sustainable busines
- sustainable business models
- Eco-innovation
- Social entrepreneurship
- Business Modelling
- Consumer Behavior
- circular economy
- green consumerism
- sustainable logistics
- conscious consumption
- customer-centric marketing
- social entrepreneurship
- green marketing
- cleaner production
About this book
Reviews
–Kip Becker, Associate Professor Emeritus, Boston University “I have known Rajagopal for several years and he has always amazed me for his research quality and impact. This book arrives in a critical moment discussing different conceptual and experimental sustainable business models. I am convinced that this book will propose a number of applied solutions for our society.”
–Neil Hernández-Gress, Associate Vice Rector for Research, Tecnológico de Monterrey
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Sustainable Businesses in Developing Economies
Book Subtitle: Socio-Economic and Governance Perspectives
Authors: Rajagopal
DOI: https://doi.org/10.1007/978-3-030-51681-9
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature Switzerland AG, part of Springer Nature 2021
Hardcover ISBN: 978-3-030-51680-2Published: 27 October 2020
Softcover ISBN: 978-3-030-51683-3Published: 27 October 2021
eBook ISBN: 978-3-030-51681-9Published: 26 October 2020
Edition Number: 1
Number of Pages: XXIII, 256
Number of Illustrations: 12 b/w illustrations, 1 illustrations in colour
Topics: Management, Operations Management, Marketing, Sustainable Development, International Business