Digital Strategies in a Global Market

Navigating the Fourth Industrial Revolution

Editors: Konina, Natalia (Ed.)

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  • Provides a broad exploration of the Fourth Industrial Revolution's impact on various industries
  • Explores the challenges and opportunities presented by the digital era
  • Provides guidance for academics and practitioners working in the field of digital strategy
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eBook ¥14,871
price for Japan (gross)
  • ISBN 978-3-030-58267-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥18,589
price for Japan (gross)
  • ISBN 978-3-030-58266-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions & severe weather in the US may cause delays
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book examines the impact of the Fourth Industrial Revolution on business strategy, marketing, management, sustainability innovation, and various kinds of industry. It provides a broad overview of ways that organisations have sought to develop a digital strategy, and explores the challenges and opportunities posed by a rapidly transforming digital world. It draws on European and Russian case studies, with chapters addressing smart cities, corporate governance, the digital single market, and agrobusiness. 

This book will be of interest to academics and practitioners in management and economics, who are interested in digital strategies performance in global markets.

About the authors

Natalia Konina is Professor of Economics and Head of Department of Management, Marketing and Foreign Economic Activities at Moscow State Institute of International Relations (MGIMO University), Russia. 

Table of contents (19 chapters)

Table of contents (19 chapters)
  • Introduction: At the Dawn of the Fourth Industrial Revolution—Problems and Prospects

    Pages 1-12

    Konina, Natalia

  • Digital Strategy Implementation in Marketing: New Performance and Risks

    Pages 13-27

    Gerasimenko, Valentina

  • EU Digital Policy as a Tool for Navigating the Fourth Industrial Revolution

    Pages 29-38

    Butorina, Olga

  • Institutionalization of the Fourth Industrial Revolution in National Economics and on Global Market: Different Paths to Success

    Pages 39-52

    Osipov, Vladimir (et al.)

  • The Impact of the Fourth Industrial Revolution on Network Business Models

    Pages 53-65

    Skryl, Tatiana (et al.)

Buy this book

eBook ¥14,871
price for Japan (gross)
  • ISBN 978-3-030-58267-8
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥18,589
price for Japan (gross)
  • ISBN 978-3-030-58266-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions & severe weather in the US may cause delays
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
Digital Strategies in a Global Market
Book Subtitle
Navigating the Fourth Industrial Revolution
Editors
  • Natalia Konina
Copyright
2021
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG
eBook ISBN
978-3-030-58267-8
DOI
10.1007/978-3-030-58267-8
Hardcover ISBN
978-3-030-58266-1
Edition Number
1
Number of Pages
XXVI, 280
Number of Illustrations
20 b/w illustrations, 3 illustrations in colour
Topics