Discourses of Ageing and Gender

The Impact of Public and Private Voices on the Identity of Ageing Women

Authors: Anderson, Clare

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  • Analyses the interactions between commercial discourse and the private experiences of women's ageing
  • Sheds fresh light on the intersection between gender and ageing: on how older people, and women in particular, ‘do’ gender
  • Examines case studies of high-profile ageing women who have broken the mould of public expectations
  • Employs a range of linguistic methods, including critical discourse analysis, appraisal theory and multimodal analysis
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eBook ¥8,423
price for Japan (gross)
  • ISBN 978-3-319-96740-0
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Hardcover ¥10,529
price for Japan (gross)
  • ISBN 978-3-319-96739-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover ¥10,529
price for Japan (gross)
  • ISBN 978-3-030-07239-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book presents in-depth investigation of the language used about women and ageing in public discourse, and compares this with the language used by women to express their personal, lived experience of ageing. It takes a linguistic approach to identify how messages contained in public discourse influence how individual women evaluate their own ageing, and particularly their ageing appearance. It begins by establishing the wider cultural context that produces prevailing attitudes to women, before turning to an analysis of representations of the ageing female body in beauty and cosmetic advertising and the lifestyle media. The focus then moves to a detailed investigation of women’s own perceptions of the process of ageing and of their ageing appearance as revealed through their personal narratives. The final chapters challenge dominant attitudes to women and ageing by presenting two case studies of women who for different reasons and in different ways refuse to conform to cultural expectations. This work provides a platform for further academic research in the fields of linguistics, gerontology, gender and media studies; as well as offering meaningful applications in the wider domains of business and advertising.

About the authors

Clare Anderson is Associate Tutor at the University of Birmingham, UK. She also runs a consultancy that specialises in helping individuals, companies and brands to use language to perform more effectively. Her work focuses on women and leadership, and language and diversity.

Table of contents (9 chapters)

Table of contents (9 chapters)

Buy this book

eBook ¥8,423
price for Japan (gross)
  • ISBN 978-3-319-96740-0
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover ¥10,529
price for Japan (gross)
  • ISBN 978-3-319-96739-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
Softcover ¥10,529
price for Japan (gross)
  • ISBN 978-3-030-07239-1
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Discourses of Ageing and Gender
Book Subtitle
The Impact of Public and Private Voices on the Identity of Ageing Women
Authors
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-96740-0
DOI
10.1007/978-3-319-96740-0
Hardcover ISBN
978-3-319-96739-4
Softcover ISBN
978-3-030-07239-1
Edition Number
1
Number of Pages
IX, 275
Topics