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Table of contents (7 chapters)
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Front Matter
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Back Matter
Keywords
About this book
Prior to the expansion of digital technologies around reading, teachers, parents and librarians were the primary gatekeepers responsible for getting books into the hands of young people. Now publishers can create disintermediated digital enclosures in which they can communicate directly with their reading audience.
This book exposes how teens contribute their immaterial and affective labor as they engage in participatory reading experiences via publishers’ and authors’ interactive websites and use of social media, and how in turn publishers are able to use such labor as they get invaluable market research, peer-to-peer recommendations, and even content which can be used in other projects all virtually free-of-charge.
Reviews
“Marianne Martens’s Publishers, Readers and Digital Engagement offers fresh insights into digital reading through focusing on the role of both traditional and emerging digital gatekeepers. Martens’s case studies capture the complex lifespan of digital reading platforms and reveal the importance of affective labour in contemporary children’s and YA publishing” (Simon Rowberry, University of Stirling, UK)
Authors and Affiliations
About the author
Bibliographic Information
Book Title: Publishers, Readers, and Digital Engagement
Authors: Marianne Martens
Series Title: New Directions in Book History
DOI: https://doi.org/10.1057/978-1-137-51446-2
Publisher: Palgrave Macmillan London
eBook Packages: Literature, Cultural and Media Studies, Literature, Cultural and Media Studies (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s) 2016
Hardcover ISBN: 978-1-137-51445-5Published: 28 June 2016
eBook ISBN: 978-1-137-51446-2Published: 15 June 2016
Series ISSN: 2634-6117
Series E-ISSN: 2634-6125
Edition Number: 1
Number of Pages: XIX, 226
Number of Illustrations: 14 b/w illustrations, 3 illustrations in colour
Topics: History of the Book, Literature and Technology/Media, Contemporary Literature, Fiction, Children's Literature