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Applied Econometrics Association Series
cover

The Media Industries and their Markets

Quantitative Analyses

Editors: Badillo, P., Lesourd, J. (Eds.)

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  • ISBN 978-0-230-27770-0
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About this book

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

About the authors


PATRICK-YVES BADILLO is a Professor at Aix-Marseille University, France; formerly Director of the School of Journalism and Communication of Marseille, 1997-2008; Director and Founder of the Research Institute on Information and Communication; Project Manager, French National Research Agency. Recent publications: Les 100 mots des Télécommunications, Le Nomadisme Numérique, Le Calcul Intensif, Ecologie des Médias.
 
JEAN-BAPTISTE LESOURD is a Professor at Université de la Méditerranée, France (School of Journalism and Communication of Marseille). He is collaborating with several universities worldwide: University of Geneva (School of Business) in Switzerland, and the University of Western Australia (School of Economics and Commerce). He is interested in economic and financial information, in the economics of media, and in the ethics of financial communication. He has published several books and a number of refereed papers.

Buy this book

Hardcover $149.99
price for Mexico
  • ISBN 978-0-230-27770-0
  • Free shipping for individuals worldwide
  • Immediate ebook access, if available*, with your print order
  • Usually dispatched within 3 to 5 business days.

Services for this book

Bibliographic Information

Bibliographic Information
Book Title
The Media Industries and their Markets
Book Subtitle
Quantitative Analyses
Editors
  • P. Badillo
  • J. Lesourd
Series Title
Applied Econometrics Association Series
Copyright
2010
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
Hardcover ISBN
978-0-230-27770-0
Series ISSN
2662-6179
Edition Number
1
Number of Pages
XV, 231
Topics

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