Overview
- Includes supplementary material: sn.pub/extras
Part of the book series: Palgrave Pocket Consultants (PAPC)
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Table of contents (17 chapters)
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Front Matter
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The New Abnormal
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Understanding the Threats
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Front Matter
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Managing Incidents
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Front Matter
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Handling Crises
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Front Matter
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Keywords
About this book
Reviews
"Having been at the centre of a major corporation's reputational meltdown, I find Pownall's insightful and practical understanding into the role of the web and social media, in portraying how a company is perceived by the outside world, a 'must-read' not only for those involved in corporate PR, but for any manager or director who cares about their organisation."
- Michael Woodford MBE, Former CEO, Olympus Corporation, and Whistleblower
'In an unpredictable and interconnected world, Managing Online Reputation is a 'must-read' for any business leader concerned with the critical issue of corporate reputation. With impeccable credentials in this field, Charlie Pownall provides valuable insights and practical guidance on how organizations can protect and defend their reputations in the social age.'
-Stephen Thomas, Group Head of Corporate Communications, AIA Group
"Charlie Pownall puts together an invaluable collection of insights and learnings into the strange new world of social media. A good survival guide for PR and communications practitioners navigating their way through the tumultuous landscape."
-May Wong, General Manager, Corporate Relations, MTR Corporation
'Managing Online Reputation cuts through the digital and social hype to provide compelling and incisive insights into the risks of the social web, and sets out a no nonsense, jargon free, practical playbook for dealing with online attacks by irate customers, activists and others. A 'must-read' for anyone and everyone looking to understand how to protect their no.1 asset their reputation today.'
-Matthew Stafford, Cabinet Secretary, Government of Australia
'Charlie Pownall's take on how to counter reputational threats is readable and wise. Managing Online Reputation is The Art of Reputation for the digital age."
- Keith Schilling, Chairman, Schillings, the worldwide reputation and privacy consultancy
'Guaranteed to generate a livelydebate, Charlie Pownall's book provides both provocative and practical strategies to mitigate online reputational risks. At present, this topic is widely misunderstood. This book does more than any other on the market today to clarify the issues and shine a light on the ways forward.'
- Leesa Soloudre, Managing Partner, RL Expert Group; Research Fellow, TIAS School for Business and Society
About the author
Bibliographic Information
Book Title: Managing Online Reputation
Book Subtitle: How to Protect Your Company on Social Media
Authors: Charlie Pownall
Series Title: Palgrave Pocket Consultants
DOI: https://doi.org/10.1057/9781137382306
Publisher: Palgrave Macmillan London
eBook Packages: Palgrave Business & Management Collection, Business and Management (R0)
Copyright Information: Charlie Pownall 2015
Softcover ISBN: 978-1-137-38229-0Published: 30 September 2015
eBook ISBN: 978-1-137-38230-6Published: 29 September 2015
Series ISSN: 2947-6127
Series E-ISSN: 2947-6135
Edition Number: 1
Number of Pages: XVII, 236
Number of Illustrations: 43 b/w illustrations
Topics: Marketing, Corporate Communication/Public Relations, Business Strategy/Leadership, Social Media, Online Marketing/Social Media