Palgrave Pocket Consultants

The New Chinese Traveler

Business Opportunities from the Chinese Travel Revolution

Authors: Bowerman, G.

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  • Provides valuable, business-facing, insider knowledge of the Chinese domestic, inbound and outbound tourism sectors
  • The book features numerous case studies, based on airlines, a tourist board, hotel chain and international retailers, which explore in depth, the value ascribed to Chinese travellers and the strategies being employed to maximize business opportunity
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eBook $19.99
price for Mexico
  • ISBN 978-1-137-39733-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $29.99
price for Mexico
  • ISBN 978-1-137-39728-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book explains the emerging trends and developments of Chinese outbound travel, alongside the motivations, desires and expectations of Chinese travelers themselves. Packed with interviews, this book will help businesses create products and services that meet the rapidly evolving and diversifying requirements of tech-savvy Chinese travelers.

About the authors

Gary Bowerman is Director of Scribes of the Orient, an Asia-based marketing and communications agency. He previously held key positions at leading travel, trade and consumer publishing companies in the UK, was a researcher for Rough Guides and managed the post-9/11 re-launch of a quarterly magazine for the American Society of Travel Agents. In China, where he has lived and worked since 2004, he was Shanghai co-editor for Zagat, and spent two years as Editor in Chief of Shanghai Business Review. Since co-founding Scribes of the Orient in 2008, Bowerman has worked closely with travel and tourism brands in China, across Asia and worldwide. This has given him unique insights into the mindset of Chinese travellers and the approaches of brands and destinations seeking to connect with them.

Reviews

'Gary Bowerman offers a wide range of insightful snapshots illustrating the multi-faceted reality of China's outbound tourism, which has already changed the rules of global tourism and will continue to do so in the coming years.'

-Prof. Dr. Wolfgang Georg Arlt, Director, China Outbound Tourism Research Institute (COTRI)

'Every tourism board in the world must court the Chinese tourist dollar in the coming years. Bowerman explains why in stunning fashion.'

-Sam Chambers, Editor, Asia Cruise News

"Bowerman provides a detailed and comprehensive overview of the most important development of this century for the global travel industry: the rise of the global Chinese traveler. His account makes clear how crucial it is for any business that benefits from tourism to understand the major trends taking shape in this travel revolution."

-Liz Flora, Editor, Jing Daily

'Gary Bowerman has produced a map to an unfamiliar new world: How did the Greek island of Santorini become a Chinese wedding destination? Why does Audrey Hepburn help sell cruises to Chinese travelers? What allowed a British travel company to craft popular Chinese trips to Antarctica? In his efficient, knowledgeable guide, Bowerman casts a light on fast-changing trends, tensions, and opportunities presented by the planet's largest source of new travelers.'

-Evan Osnos, former China correspondent for The New Yorker; author of Age of Ambition: Chasing Fortune, Truth and Faith in the New China


Table of contents (15 chapters)

Table of contents (15 chapters)
  • Introduction

    Pages 1-13

    Bowerman, Gary

  • Building a Brand New Industry: From ADS to the New Tourism Law

    Pages 14-31

    Bowerman, Gary

  • Going Global: China’s New Travel Class Spreads Its Wings

    Pages 32-49

    Bowerman, Gary

  • Magnetized by Macao: Creating a Global Tourism Phenomenon

    Pages 50-66

    Bowerman, Gary

  • The Purchasing Prerogative: Hong Kong and Shopping Tourism

    Pages 67-78

    Bowerman, Gary

Buy this book

eBook $19.99
price for Mexico
  • ISBN 978-1-137-39733-1
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Softcover $29.99
price for Mexico
  • ISBN 978-1-137-39728-7
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
The New Chinese Traveler
Book Subtitle
Business Opportunities from the Chinese Travel Revolution
Authors
Series Title
Palgrave Pocket Consultants
Copyright
2014
Publisher
Palgrave Macmillan UK
Copyright Holder
Palgrave Macmillan, a division of Macmillan Publishers Limited
eBook ISBN
978-1-137-39733-1
DOI
10.1057/9781137397331
Softcover ISBN
978-1-137-39728-7
Edition Number
1
Number of Pages
XVIII, 226
Topics