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Palgrave Studies in Practice: Global Fashion Brand Management

Product Innovation in the Global Fashion Industry

Editors: Jin, Byoungho Ellie, Cedrola, Elena (Eds.)

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eBook $39.99
price for Mexico (gross)
  • ISBN 978-1-137-52349-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for Mexico
  • ISBN 978-1-137-52348-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

As an initial attempt to understand innovation in fashion, this volume focuses on product innovations, realizing that this industry is truly an innovative sector in which diverse technologies, science, art, and tradition have been merged, synthesized, and utilized to solve the needs and concerns of the end-users. In doing so, this book categorizes product innovation into three levels—materials, style and product development—and aims to present the broader scope of innovation in the global fashion industry with the hope that other sectors can learn from these developments and be inspired. 

About the authors

Byoungho Jin is Putman and Hayes Distinguished Professor in the Department of Consumer, Apparel, and Retail Studies at the University of North Carolina, Greensboro, USA.  Elena Cedrola is Professor at the University of Macerata, Italy and Professor at the Catholic University of Milan, Italy.   

Table of contents (5 chapters)

Table of contents (5 chapters)
  • Product Innovation: Core to Continued Success

    Pages 1-33

    Jin, Byoungho (et al.)

  • Stone Island: Product Innovation and Market Positioning as Drivers of Value Creation

    Pages 35-56

    Mosca, Fabrizio

  • The Geox: The Shoe that Breathes

    Pages 57-77

    Checchinato, Francesca (et al.)

  • Nike: An Innovation Journey

    Pages 79-111

    Childs, Michelle (et al.)

  • Repetto, a Paris-Based Craft Enterprise Growing into a Global Brand: Design-Driven Innovation and Meaning Strategy

    Pages 113-142

    Masè, Stefania (et al.)

Buy this book

eBook $39.99
price for Mexico (gross)
  • ISBN 978-1-137-52349-5
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $54.99
price for Mexico
  • ISBN 978-1-137-52348-8
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.

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Bibliographic Information

Bibliographic Information
Book Title
Product Innovation in the Global Fashion Industry
Editors
  • Byoungho Ellie Jin
  • Elena Cedrola
Series Title
Palgrave Studies in Practice: Global Fashion Brand Management
Copyright
2018
Publisher
Palgrave Macmillan US
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-1-137-52349-5
DOI
10.1057/978-1-137-52349-5
Hardcover ISBN
978-1-137-52348-8
Series ISSN
2523-3505
Edition Number
1
Number of Pages
XIX, 145
Number of Illustrations
5 b/w illustrations, 14 illustrations in colour
Topics