Beyond Good Company
Next Generation Corporate Citizenship
Authors: Googins, B., Mirvis, P., Rochlin, S.
Free PreviewBuy this book
- About this book
-
The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy.
- About the authors
-
BRADLEY GOOGINS is executive director of the Center for Corporate Citizenship at Boston College, USA.
PHILIP MERVIS is a research fellow Center for Corporate Citizenship at Boston College, USA.
STEVEN ROCHLIN is director of research and policy development, Center for Corporate Citizenship at Boston College, USA. - Reviews
-
'...a practical look at how today's corporations can be a force for good in the world, without sacrificing the bottom line. If you are interested in the world you are going to live in, in the future, this is a book to give you hope.' - Business Executive
- Table of contents (14 chapters)
-
-
Introduction
Pages 1-9
-
Next Generation Corporate Citizenship
Pages 11-24
-
Business and Society: A View from the Top
Pages 27-42
-
From Good to “Best of the Good”
Pages 43-60
-
New Rules for Business Success
Pages 61-74
-
Table of contents (14 chapters)
Bibliographic Information
- Bibliographic Information
-
- Book Title
- Beyond Good Company
- Book Subtitle
- Next Generation Corporate Citizenship
- Authors
-
- B. Googins
- P. Mirvis
- S. Rochlin
- Copyright
- 2007
- Publisher
- Palgrave Macmillan US
- Copyright Holder
- Palgrave Macmillan, a division of Nature America Inc.
- eBook ISBN
- 978-0-230-60998-3
- DOI
- 10.1057/9780230609983
- Hardcover ISBN
- 978-1-4039-8483-8
- Softcover ISBN
- 978-1-349-54010-5
- Edition Number
- 1
- Number of Pages
- VIII, 280
- Topics
