Authors:
- Includes theoretical analysis of the notions of value and luxury
- Reveals a substantial discrepancy between the perception of value offered by companies and the actual perception of consumers
- Examines the complex nature of value
Part of the book series: Palgrave Advances in Luxury (PAAL)
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Table of contents (7 chapters)
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Front Matter
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Back Matter
About this book
What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and monetized luxury, this book draws on empirical research to examine how consumers understand and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these perceptions. Drawing on a range of disciplinary approaches, the author investigates how consumer segments differ in their perception of luxury products, and how different generations understand value. A comprehensive overview of consumer perceptions of luxury, this book is a must-read for those students and researchers interested in luxury studies.
Authors and Affiliations
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Poznań University of Economics and Business, Poznań, Poland
Beata Stępień
About the author
Beata Stępień is Professor in the Department of International Management at the Poznań University of Economics and Business, Poland. She has published widely on consumer behaviour and multinational companies. Her recent research has focused on how value is created in new luxury markets.
Bibliographic Information
Book Title: The Value of Luxury
Book Subtitle: An Emerging Perspective
Authors: Beata Stępień
Series Title: Palgrave Advances in Luxury
DOI: https://doi.org/10.1007/978-3-030-51218-7
Publisher: Palgrave Macmillan Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
Hardcover ISBN: 978-3-030-51217-0Published: 13 October 2020
Softcover ISBN: 978-3-030-51220-0Published: 13 October 2021
eBook ISBN: 978-3-030-51218-7Published: 12 October 2020
Series ISSN: 2662-1061
Series E-ISSN: 2662-107X
Edition Number: 1
Number of Pages: XXV, 431
Number of Illustrations: 13 b/w illustrations, 8 illustrations in colour
Topics: Consumer Behavior, Industries, Marketing, International Business