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Economic Perspectives on Craft Beer

A Revolution in the Global Beer Industry

Editors: Garavaglia, Christian, Swinnen, Johan (Eds.)

    • First economics analysis of the microbrewing phenomenon in the beer market
    • Includes 17 country/regional case studies
    • Of interest to scholars and students in industrial economics, entrepreneurship and product management, the history and development of beer, as well as those in the alcohol industry
    • Contributions from renowned experts in the economics beer and brewing
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eBook $149.00
price for Mexico (gross)
  • ISBN 978-3-319-58235-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for Mexico
  • ISBN 978-3-319-58234-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
About this book

This book investigates the birth and evolution of craft breweries around the world. Microbrewery, brewpub, artisanal brewery, henceforth craft brewery, are terms referred to a new kind of production in the brewing industry contraposed to the mass production of beer, which has started and diffused in almost all industrialized countries in the last decades. This project provides an explanation of the entrepreneurial dynamics behind these new firms from an economic perspective. 

The product standardization of large producers, the emergence of a new more sophisticated demand and set of consumers, the effect of contagion, and technology aspects are analyzed as the main determinants behind this ‘revolution’. The worldwide perspective makes the project distinctive, presenting cases from many relevant countries, including the USA, Australia, Japan, China, UK, Belgium, Italy and many other EU countries.

About the authors

Christian Garavaglia is Assistant Professor at the Department of Economics Management and Statistics, University of Milano-Bicocca, and Research Affiliate at the ICRIOS (The Invernizzi Center for Research on Innovation, Organization, Strategy and Entrepreneurship), Bocconi University, Italy. His research interests include industrial organization, industrial dynamics, industry evolution, the economics of beer and consumer preferences for food.

Johan Swinnen is Professor of Economics and Director of the LICOS Centre for Institutions and Economic Performance at the University of Leuven (KUL), Belgium. He is also Senior Research Fellow at the Centre for European Policy Studies (CEPS), Brussels, where he directs the programme on EU agricultural and rural policy. He was previously Lead Economist at the World Bank and Economic Advisor at the European Commission. He consults for the OECD, FAO, EBRD, UNDP, IFAD and to several Governments, and was coordinator of several international research networks on food policy, institutional reforms, and economic development. He was President-elect of the International Association of Agricultural Economists, a Fellow of the European Association of Agricultural Economists and President of the Beeronomics Society. He has published widely on political economy, institutional reform, trade, agricultural and food policy.

Table of contents (17 chapters)

  • Economics of the Craft Beer Revolution: A Comparative International Perspective

    Garavaglia, Christian (et al.)

    Pages 3-51

  • Craft Beer in the USA: Strategic Connections to Macro- and European Brewers

    Elzinga, Kenneth G. (et al.)

    Pages 55-88

  • The Canadian Craft Beer Sector

    Weersink, Alfons (et al.)

    Pages 89-113

  • The Craft Brewing Industry in Latin America: The Case of Colombia

    Toro-Gonzalez, Daniel

    Pages 115-136

  • Belgium: Craft Beer Nation?

    Poelmans, Eline (et al.)

    Pages 137-160

Buy this book

eBook $149.00
price for Mexico (gross)
  • ISBN 978-3-319-58235-1
  • Digitally watermarked, DRM-free
  • Included format: PDF, EPUB
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $189.00
price for Mexico
  • ISBN 978-3-319-58234-4
  • Free shipping for individuals worldwide
  • Usually dispatched within 3 to 5 business days.
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Bibliographic Information

Bibliographic Information
Book Title
Economic Perspectives on Craft Beer
Book Subtitle
A Revolution in the Global Beer Industry
Editors
  • Christian Garavaglia
  • Johan Swinnen
Copyright
2018
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-58235-1
DOI
10.1007/978-3-319-58235-1
Hardcover ISBN
978-3-319-58234-4
Edition Number
1
Number of Pages
XXXIII, 494
Number of Illustrations
52 b/w illustrations, 30 illustrations in colour
Topics