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Management and Marketing of Wine Tourism Business

Theory, Practice, and Cases

Editors: Sigala, Marianna, Robinson, Richard N.S. (Eds.)

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  • Combines theory and practice with research findings and international case studies
  • Updates and enriches knowledge and practice on wine tourism by including chapters and case studies related to new technologies and social media
  • Consolidates research from two major fields (research in wine and wine consumption, with research in wine tourism / destinations) in order to demonstrate the links, synergies and benefits of relating knowledge from these streams of research
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eBook $89.00
price for Mexico
  • ISBN 978-3-319-75462-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for Mexico
  • ISBN 978-3-319-75461-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $119.99
price for Mexico
  • ISBN 978-3-030-09238-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
About this book

This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary perspectives.  Addressing the evolving nature of the wine tourism industry and market, the book brings in new research streams and technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an introductory chapter written by the editors discussing the aims and the chapters of the section. Section chapters provide theoretical and research based insights with practical implications, while every section is also complemented with case studies that further enrich the practice and industry implications of theory. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine tourism businesses and visitors. 

About the authors

Marianna Sigala is Professor of Tourism at the University of South Australia.
Richard N. S. Robinson is Senior Lecturer at the University of Queensland Business School, Australia.

Reviews

“The volume does provide a comprehensive reference for researchers, practitioners and policy makers who are in need of working knowledge about the management and marketing of wine tourism. It will be a valuable addition to the existing literature on wine tourism management and marketing.” (Saurabh Kumar Dixit, Information Technology & Tourism, Vol. 21, 2019)


Table of contents (19 chapters)

Table of contents (19 chapters)
  • Introduction: The Evolution of Wine Tourism Business Management

    Pages 1-21

    Sigala, Marianna (et al.)

  • Uncorking the Potential of Wine Language for Young Wine Tourists

    Pages 25-41

    Creed, Allison (et al.)

  • Factors Influencing Consumer Wine Choice: The Case of Wine Tourism

    Pages 43-61

    Connolly, Margaret

  • Generation Z as Young Winery Visitors in Greece

    Pages 63-79

    Stergiou, Dimitrios P.

  • Knowledge and Consumption of Organic and Biodynamic Wines

    Pages 81-100

    Cagnina, Maria Rosita (et al.)

Buy this book

eBook $89.00
price for Mexico
  • ISBN 978-3-319-75462-8
  • Digitally watermarked, DRM-free
  • Included format: EPUB, PDF
  • ebooks can be used on all reading devices
  • Immediate eBook download after purchase
Hardcover $169.99
price for Mexico
  • ISBN 978-3-319-75461-1
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock
Softcover $119.99
price for Mexico
  • ISBN 978-3-030-09238-2
  • Free shipping for individuals worldwide
  • Institutional customers should get in touch with their account manager
  • Covid-19 shipping restrictions
  • Usually ready to be dispatched within 3 to 5 business days, if in stock

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Bibliographic Information

Bibliographic Information
Book Title
Management and Marketing of Wine Tourism Business
Book Subtitle
Theory, Practice, and Cases
Editors
  • Marianna Sigala
  • Richard N.S. Robinson
Copyright
2019
Publisher
Palgrave Macmillan
Copyright Holder
The Editor(s) (if applicable) and The Author(s)
eBook ISBN
978-3-319-75462-8
DOI
10.1007/978-3-319-75462-8
Hardcover ISBN
978-3-319-75461-1
Softcover ISBN
978-3-030-09238-2
Edition Number
1
Number of Pages
XXII, 388
Number of Illustrations
25 b/w illustrations
Topics