Latin American and Caribbean Perspectives on the Development of Public Relations

1. Front Matter

   Pages i-xiv

   PDF

2. Introduction

   • Tom Watson

   Pages 1-4

3. Argentina

   • Carolina Andrea Carbone, Manuel Montaner Rodríguez

   Pages 5-16

4. Brazil

   • Paulo Nassar, Luiz-Alberto de Farias, Mateus Furlanetto

   Pages 17-29

5. The Caribbean

   • Carroll Edwards

   Pages 30-44

6. Central America

   • Carmen Mayela Fallas

   Pages 45-60

7. Colombia

   • Luis Horacio Botero Montoya, María Alejandra Jiménez Ospina, Nora Elena Botero Escobar

   Pages 61-71

8. Mexico

   • Jorge Alberto Hidalgo Toledo, Carlos Bonilla Gutiérrez

   Pages 72-85

9. Peru

   • Amybel Sánchez de Walther

   Pages 86-97

10. Back Matter

    Pages 98-101

    PDF

The National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This book in the series focuses on Latin America and the Caribbean.

• Argentina
• Brazil
• development
• public relations

• The Media School, Bournemouth University, UK

  Tom Watson

Tom Watson is Professor of Public Relations in the Media School at Bournemouth University, UK. He is also Chair of the International History of Public Relations Conference. Tom researches public relations history as well as practice issues. He is a Fellow of the CIPR and a PRCA Founding Fellow.

Policies and ethics